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Hotel Technology Veteran Andrew Sanders Joins OpenWays
as VP Business Development

With 20-plus years in hospitality software development, strategy, sales and marketing, Sanders will focus on educating the industry about the front-desk bypass/mobile-key solution and growing the company's integration partnership portfolio.

Visit Booth 2551 at IH/M&RS November 13-16 in New York!

Chicago—Nov. 4, 2010—OpenWays is pleased to announce that Andrew Sanders has joined its front desk bypass / mobile-key solutions company as Vice President, Business Development. Sanders comes to OpenWays with 20-plus years of experience in hospitality software development, strategy, sales and marketing, primarily working with central reservations, property management and enterprise solutions applications. He is based in New Jersey and will focus on business expansion throughout the Americas.
Previously Sanders held senior executive and sales leadership positions with MICROS Systems Inc., a leading supplier of information systems to the hospitality and retail industries; RedSky IT, the largest financial software provider to the UK construction industry supply chain; and Multi-Systems Inc., a leading supplier of hotel technology and property-management software solutions. His solid marketing, product strategy and international business development experience will be a key factor in helping OpenWays to further expand its integration partnerships among the central-reservation, property-management and electronic-locking systems supplier community to more quickly grow the business.
In moving to OpenWays, Sanders said he is combining three passions: Hospitality, Technology and Mobility

"OpenWays offers a unique solution that has the potential to revolutionize hotel travel in the same way that online airline check-in has changed how travelers fly -- it gives people a better and faster experience when they need it," Sanders said. "The OpenWays solution gives travelers a new choice, and provides hotels with the ability to offer something truly innovative and 'green' to their guests.

"I was intrigued by OpenWays from the very first moment that I learned a mobile-key solution for front-desk bypass was being introduced to the hospitality industry," he said. "OpenWays is unique, ubiquitous and a cost-effective means for guests to bypass the normal check-in process, while providing hotels with brand differentiation and the ability to spend more one-on-one time with guests who need or demand personal attention.  In addition, by dematerializing keys and cards and sending them over the air to cell phones, OpenWays also is making a significant contribution to the environment. There are no key-cards greener than the OpenWays acoustic credentials which are only made of data."
Sanders said he believes that because OpenWays is a truly global offering, guests worldwide will quickly adopt mobile check-in whenever it is offered.

"The hotel sector has lagged behind the airline industry in technology for many years," he said. "OpenWays is helping the industry to play catch-up by enabling hospitality companies to offer the same level of service, choice and technology that the business traveler is familiar and comfortable with, and prefers to use."
As OpenWays VP of Business Development, Sanders will be reaching out to industry leaders, business partners and consultants to ensure that the OpenWays solution is understood by the market.  Because OpenWays is a new company offering a unique solution, he said providing education about OpenWays and the benefits it brings to the industry is a top priority.

"As with any new solution entering the market, we understand that there is a learning curve for hotels, management companies, brands and guests with regard to the mobile key / front-desk bypass concept," Sanders said. "I am thrilled to join OpenWays in order to help ensure that everyone understands why this solution is groundbreaking, why it offers a sound return on investment for the hotel community, and how it will offer a true freedom of choice for the guest."

Pascal Metivier, OpenWays Founder and CEO, said he is delighted that Sanders has joined the expanding OpenWays team.
"Andrew Sanders brings 20-plus years of hotel technology, sales and marketing experience to the table, along with direct sales experience in North and South America, Europe and Africa," Metivier said. "This is invaluable to OpenWays, especially as we look to grow our integration partnerships. We believe Andrew's experience in previously managing partner and reseller relationships will play an important role in the continued success and growth of OpenWays. We welcome him aboard."
OpenWays will be on display in Booth No. 2551 at the International Hotel/Motel and Restaurant Show November 13-16 at the Jacob K. Javits Convention Center in New York. To pre-schedule an appointment with the OpenWays team, contact Pascal Metivier at ++ 33 6 85 622 306 or

About OpenWays
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and Paris, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5 billion cell phones in service in the world today. For more information, please contact Pascal Metivier at ++ 33 6 85 622 306 or email or Barb Worcester at +1 440 930 5770 or email

Barb Worcester
Tel: (440) 930-5770

Also See: Mobile-Key Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts; There are no key-cards greener than the OpenWays Crypto Acoustic Data Credential that allows hotel guests to check in to their rooms via mobile phone / October 2010

"CHECK IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives / October 2010

OpenWays Mobile Application is Live at a Holiday Inn and Holiday Inn Express Hotel; The world's first mobile front desk bypass solution is up and running at two IHG properties / September 2010

Aitor Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality and security systems veteran instrumental in designing the most installed and successful electronic-locking systems in North America joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief Operating Officer / September 2010

OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010

Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009

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