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Knowland EBC (Event Booking Center) Expands 500%
Due to Increased Demand

30,000 SqFt Location Opened to Support Professional Business Development Services

McLean, VA, 12/06/10The Knowland Group, a leading provider of business development solutions for the hospitality industry, recently opened a new location for their Event Booking Center. The new call center in Salisbury, Md. is more than five times larger than the current space, seating 250. The move was prompted by increased demand for all of Knowland’s products and services, but especially the recently launched Professional Business Development (PBD) service.  
“This new location fulfills a vital need for additional space to support current and future growth,” said Knowland CEO Michael K. McKean. “As demand for the PBD service and other Knowland business development solutions continue to increase, we will have the room to expand quickly and efficiently.”
The launch of Knowland’s PBD offerings earlier this year has been met with great excitement by hoteliers struggling to grow their business amidst a weak economy and dwindling sales staffs. Drawing on many years of assisting hotels with proactive sales, Knowland has developed a simple yet extremely effective four-step process of business development. Hotels of any size and type can benefit from this proven method through Knowland’s PBD service.   
Every member of the PBD team goes through rigorous training on Knowland’s process of business development and how to implement it successfully for any hotel. They each have experience interacting with meeting planners, having carried out detailed contact research and event follow up for the more than 3,000 hotels who subscribe to Knowland’s Readers. Best of all, they are armed with all of Knowland’s innovative business development products, including Insight, a massive leads database, and Target Net, a revolutionary sales force automation and meetings management tool.
The new location not only includes more room for Knowland’s growing PBD team, but also training facilities for Knowland University and more space for departments such as Sales and Client Care. Knowland is currently hiring for many positions within these departments, including Client Care Technicians, QA Representatives, and Sales Appointment Setters. The facility’s new general manager, Larry Sterling, comes to Knowland with multiple years of experience managing call center operations, including experience running locations in excess of 1,000 employees engaged in proactive business development activities.
“I am very excited about the opportunity to work for such a innovative company in the global hospitality industry,” said Sterling. “My experience managing call centers that offer proactive outbound sales and marketing services will be put to great use.”
About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in McLean, VA, serves over 2,000 hotel clients and 17,000 users globally. Knowland was ranked as the fifth fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit, call 410-860-2270, or follow us on Twitter @knowlandgroup.


Megan Tate, Communications Manager
The Knowland Group
(703) 286-0852


Also See: Creating a Culture of Success at Knowland; Knowland CEO Mike McKean Maps out how Employees “Belong, Thrive and Arrive” / November 2010

Hotels Down in the Polls on Election Night; Only 23% of hotels surveyed by Knowland have election watch parties booked on Tuesday / November 2010

Knowland Chief Learning Officer Discusses Fast HR Strategies with Center for Effective Organizations; 5th Fastest Growing Software Company in North America Presents on Challenges Developing Training for High-Growth Businesses / October 2010

Hotels Slow to Act on Mobile Apps Despite Belief in Their Future; Knowland survey finds many are unaware of hospitality apps / October 2010

Knowland Moves Reports to the Cloud; Innovative Business Development Firm Enhances Client Experience / October 2010

Knowland Provides 25,000th Customized Event Report Event Booking Center Supplies Golden Leads to Hotel Sales Teams / October 2010

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