McLean, VA, 10/04/10 � The Knowland Group, the leading provider of business development solutions to the hospitality industry, recently delivered their 25,000th customized event report. These golden leads help hotels increase group sales by targeting business best suited for their property. With these leads in hand, it saves clients time, money, and hassle. 

�There�s nothing worse than spending days tracking down a planner just to find out that their group isn�t interested in what your hotel has to offer,� said CEO Michael K. McKean. �Instead, requesting a report on an event is a proactive alternative for hotels to find and target valuable group business.� 

Event reports include the meeting planner�s name and contact information, as well as specific meeting details. Overnight room rates, whether food and beverage services were utilized, and when upcoming meetings will be held are a few of the standard questions Knowland�s researchers ask meeting planners. Clients also have the option to submit particular questions they wish to know more about. 

The Event Booking Center provides more than customized event reports. Appointment setters and outsourced sales professionals perform targeted telesales in the form of schedule-its and book-its. Through Knowland�s Professional Business Development service, hotels can have an experienced sales professional work as an extension of their sales team, booking groups on behalf of their property. 

In an economy when every sales call counts, Knowland takes care of all the hiring, training, and managing. Only after experience as a researcher and producing effective results as a world-class cold caller, associates may advance towards a sales position. The Event Booking Center is just one of the features included in Knowland�s Business Development Suite. 

About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in McLean, VA, serves over 2,000 hotel clients and 17,000 users globally. Recently featured on the Inc. Fast 500 List, the Knowland Group is the second fastest growing company in the travel industry. For more information, visit www.KnowlandGroup.com, call 410-860-2270 or follow us on Twitter @knowlandgroup.