Hotel Online
News for the Hospitality Executive


StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace
With Rich Hotel Visual Content

VFM Leonardo to be Exclusive Provider of Rich Content Showcasing
Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace

PHILADELPHIA, PA and TORONTO, ON – August 26, 2009 – StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, announced an extended partnership with VFM Leonardo Inc., the leader in online visual content distribution for hotels worldwide. Through the partnership, StarCite will showcase hotel properties to meeting buyers using compelling visual media powered by VFM Leonardo’s industry-leading VScape Digital Asset Management System. 
“We are thrilled to partner with VFM Leonardo to further equip meeting planners with all the tools necessary to plan a successful event,” said David O’Donohoe, SVP, Global Supplier Sales & Operations, StarCite. “This arrangement will give hotels a great opportunity to present their properties to the world’s largest online community of corporate meeting buyers using rich media including video, virtual tours and still images, and also gives planners a complete scope of venues so they are assured that their needs are met.”  
Under the agreement, VFM Leonardo will manage and distribute photos, videos, virtual tours and other rich media of properties listed within StarCite’s online marketplace, where corporate buyers from hundreds of Fortune 500 companies and many others can link up with more than 93,000 hotels, destinations and meeting suppliers.  In 2008, corporate meetings business representing an estimated $8 billion passed through the StarCite electronic marketplace.
“We are delighted to power the hotel visual content for StarCite’s marketplace,” said Paolo Boni, President and CEO, VFM Leonardo. “By bringing comprehensive content to the fingertips of meeting planners around the world, we aim to make the difficult task of choosing a venue much easier and more streamlined.  By expanding VNetwork™ to include enhanced distribution of all types of rich visual content to StarCite, we are expanding our customers’ online visibility to the meeting planner and buyer segment, and in turn providing increased revenue opportunities for hotels."
In addition to providing StarCite with an easy, streamlined way to manage thousands of digital assets in one place, VScape also eliminates the manual steps hoteliers would otherwise take to get photos, videos, virtual tours and other rich media into the StarCite marketplace and keep them updated. Through VFM Leonardo’s VBrochure™ Online Merchandising System’s integration with VScape, individual hotels will have the option to enhance their presence and showcase their venues and meeting facilities in front of thousands of meeting planners using the StarCite platform.
About StarCite, Inc.
StarCite, Inc. provides a technology platform that makes meeting and event planning, booking and management simpler and more cost-effective for corporations, hotels, venues and meeting suppliers worldwide. StarCite’s solutions deliver visibility, cost savings, and control over meeting spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meeting planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite’s proprietary online marketplace, meeting buyers can connect and conduct business with over 93,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA. Its equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Ventures, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at


Kristine Nalbone
Sloane & Company

Julie Vieth
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572

Also See: VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009

New VTV Episode: Online vs. Offline Marketing / August 2009

WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009

VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009

VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009

This Week on VFM Leonardo's VTV: "The New Luxury - Experience, Not Status" with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business / August 2009

This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on (recently launched by the creators of by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, / August 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.