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The Knowland Group Improves Breakthrough

Innovative upgrades put users in the driver’s seat

Salisbury, MD (December 26, 2007) – The world’s leader in hotel group intelligence products and services has just made it even easier to stay on top of the ever-growing group sales competition. The Knowland Group is rolling out a series of improvements to its READERS 2.0 technology, which is already the country’s largest hotel reader board service. 

With READERS 2.0, hoteliers and sales managers can already track the daily business activities of their competitors, receive detailed sales leads, and have access to historical data in their chosen markets.  Now, users will be able to search through hundreds of hotels by the market of their choosing, and will be able to view the average number of daily events and the average number of square feet of meeting space used for each hotel.  Users can also now add and remove hotels from their competitive set reports on the fly based on their searches, and have the freedom to schedule the delivery days for their competitive set reports. In addition, hoteliers will be able to manage their own system users.

Previously, READERS 2.0 users would contact their assigned Knowland Group client care specialist when they needed to make changes in their competitive set, alter details about system users, or make any changes to the way their information was delivered.  

“We respect the fact that our clients understand their own business better than anyone else,” The Knowland Group’s CEO Michael K. McKean said. “We believe that these improvements will give hoteliers and sales managers the ability to be even more creative and flexible in the way they create new group business. Our clients now have the opportunity to become more active partners in crafting the specific tools and reports that are exactly right for their own markets, and that’s exciting!”

About Knowland Group – Headquartered in Salisbury, MD, The Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry worldwide.  Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond.  Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services.  For more information, visit or call 410.860.2270.


The Knowland Group
Ariettie Hantske: (410) 860-2270

Also See: Knowland Signs 700th Client, Less Than Two Months After Signing Number 600; Cutting-edge technology and commitment to international growth spur market intelligence firm's phenomenal success / December 2007
Top Five Reasons for Meeting Planner Site Selection; Knowland Group Research Reveals That Price Isn’t Everything / November 2007
Knowland to Provide INSIGHT to Over 400 Preferred Hotels Group Member Properties; Luxury Hotel Brand Recognizes Value of Revolutionary New Tool / October 2007
Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007
Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007
Exclusive Tarsadia Hotel Group to Let Knowland Take the Lead; Tarsadia Hotels Signs on with Knowland Group's INSIGHT to Track Group Sales Leads / August 2007
The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007

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