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Knowland Unleashes INSIGHT on the World of Hospitality
and Asks Hoteliers to Imagine�
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Imagine a breakthrough tool that provides access to over $3 billon In group bookings

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Salisbury, MD (September 21, 2007) � The Knowland Group announced today the launch of INSIGHT, a revolutionary product that will dramatically alter the way sales managers find group business! 
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Knowland describes their product by asking hoteliers to imagine:

Imagine a simple, easy to use application that combines the intuitiveness of Google�s search engine with the latest in satellite imagery and mapping technology� An application that gives sales managers a bird�s eye view of hundreds of thousands of events, groups and meeting planners every day, across every hotel brand, type, shape and size.... An application that contains:

  • A database of virtually every event being held in a hotel or conference center
  • A search engine with the ease of use of Google
  • An internet mapping tool that gives you a bird�s eye view of everything
  • A commission based telesales team at your beck and call
These features, when combined with powerful filters and targeting tools will enable hoteliers to:
  • Target regional or national groups based on past meeting activity
  • Pinpoint local organizations to shift-share from major competitors
  • Schedule multiple sales blitz appointments in a matter of minutes 
  • Conduct highly targeted marketing campaigns 
  • Magnify sales teams with commission based telesales professionals
  • Much, much more!
The combination of these elements will truly change the way sales managers find and book new group business.  �We are truly excited by the launch of INSIGHT,� said Michael K. McKean, the firm�s chief executive officer, �Never again will a hotelier have to hear the words: �We don�t have any needs at this time�.  Just imagine, a tool that allows you to contact nothing but qualified, targeted sales leads � or click a link and we�ll do the selling for you!�
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About The Knowland Group| Headquartered in Salisbury, MD, the Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry, world wide. Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit www.KnowlandGroup.com or call 888.841.2289
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Contact:

The Knowland Group 
(202) 842-9244 
[email protected]
www.KnowlandGroup.com

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Also See: The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007
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