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Knowland to Provide INSIGHT to Over 400
Preferred Hotels Group Member Properties
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Luxury Hotel Brand Recognizes Value of Revolutionary New Tool

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Salisbury, MD (October 19, 2007) –The Knowland Group announced today that the Preferred Hotel Group has signed up to offer INSIGHT to their properties worldwide.

Knowland’s latest product, INSIGHT has attracted the attention of one of the world’s top luxury hotel groups.  In addition to utilizing the tools within the national sales office, Preferred has chosen to offer Knowland products and tools to individual member properties, including Knowland’s newest product offering: INSIGHT.  “We are excited to be working with Preferred Hotels world-wide!”  Said Michael K McKean, Knowland’s CEO, “INSIGHT is the perfect fit for such a geographically diverse collection of properties, offering access to data on tens of thousands of organizations with past group bookings in similar properties.”

INSIGHT is a revolutionary, simple and easy to use tool designed to dramatically alter the way sales managers find new group business.  The new breakthrough application features the world’s largest database of group events combined with the ease of a Google powered search engine, the latest in satellite mapping technology, and a commission based telesales team.  This product gives sales managers a bird’s eye view of hundreds of thousands of events and groups every day, across every hotel brand, type, and size.  

Over 400 Preferred properties span across North America, Latin America, Europe, and Asia, rapidly establishing the brand as a global power within the hospitality industry.  The cutting edge technology, innovation, and the potential to differentiate evident in INSIGHT are consistent with the services that Preferred provides to it family of independent luxury hotels and resorts, so Craig Jacobs and Preferred were eager to implement Knowland technology.  “The combination of breakthrough technology and an expansive group database will enable our national sales managers to spend less time searching for group leads, and more time closing new group business!” 
 

About The Knowland Group | Headquartered in Salisbury, MD, the Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry, world wide. Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit www.KnowlandGroup.com or call 888.841.2289.

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Contact:

The Knowland Group
888-841-2289
ahantske@knowlandgroup.com
www.KnowlandGroup.com

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Also See: Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007
Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007
The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007
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