News for the Hospitality Executive
Top Five Reasons for Meeting Planner Site Selection
Knowland Group Research Reveals That Price Isn’t Everything
|Salisbury, MD (November 29, 2007) – From unique meeting
needs to prestigious reputations, Knowland reveals the top five reasons
behind the ‘why’ of site selection. The results may not be what you
Planes, Trains, and…Nightclubs
Whether the criteria includes nearby golf, proximity to an airport, or indulging in local culture, Knowland reveals that location is the most important factor for 44% of event planners.
2. Successful Past Experience
3. Unique Meeting Focus
Nuclear Science, Blown Glass, and ‘007’
Whether the event requires flammable gas, electrical outlets, or meeting space style, Knowland research reveals that a meeting’s unique focus determines its location for 17% of event planners surveyed.
Keeping up with the Joneses
This particular meeting planner illustrates that referrals, references, and reputation are included in the top criteria for 12% of meeting planners surveyed.
When it comes to price tags, only 6% of coordinators listed cost among the most important criteria for selecting event location.
About Knowland Group – Headquartered in Salisbury, MD, The Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry worldwide. Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit www.KnowlandGroup.com or call 410.860.2270.
|Also See:||Knowland to Provide INSIGHT to Over 400 Preferred Hotels Group Member Properties; Luxury Hotel Brand Recognizes Value of Revolutionary New Tool / October 2007|
|Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007|
|Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007|
|Exclusive Tarsadia Hotel Group to Let Knowland Take the Lead; Tarsadia Hotels Signs on with Knowland Group's INSIGHT to Track Group Sales Leads / August 2007|
|The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007|
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