or About the Same?
By David M. Brudney, ISHC
I was one of those kids who had to wear glasses before I was 10 years old. Fortunately for my parents, my Uncle Ben was our optometrist and he gave terrific family discounts.
I remember all of those eye examinations, sitting in that big chair,
and hearing Uncle Ben ask me over and over, “Is this better, worse or about
Taking all of this in, I began to ask myself, “Why can’t we use this type of metrics with hotel owners?” Picture Hyatt asking one of its owners, “how is our overall approval rating for this year, is it better, worse or about the same?” Or how about Hilton asking an owner, “On a scale of 0-10, 10 being best, how are we doing at managing your asset?” I wonder if those questions and ratings are presented.
In my professional role as a hospitality consultant and advisor, I get
to ask lots of questions of the hotel unit level management team while
conducting a sales and marketing review of a particular hotel, resort or
Take the test
Some of the answers I get are really good; some, in fact, wind up as part of my recommendations and key action plans at the completion of the review. Here are a few key questions that owners and asset managers should be addressing.
Owners and Asset Mangers’ Survey: rate each of the questions and issues below that best reflect your level of comfort:
5 = (I am) extremely comfortable
© copyright 2004
|Also See||Let’s Put Bush and Kerry Through the RFP Process / October 2004|
|Bev Kordsmeier, Hyatt Sales’ First Lady / April 2004|
|Message to Hotel Sales Associates: “It’s Not You!”/ January 2004|
|What Innkeepers Want Every Christmas? Fill Those Empty Rooms / December 2003|
|Uncertain Times Call for Return to Backyard Basics / April 2003|
|Time to “Group Up”? Maybe, Maybe Not / May 2002|
|America’s Front Desk Fights Back! / January 2002|
|Front Desk Fails To Catch America’s Hospitality Spirit / David Brudney ISHC / November 2001|
|A Very Good Time For That Sales Audit / David Brudney ISHC / Sept 2001|
|More Theater, Less Zombies / David Brudney ISHC / Dec 2000|
|It’s The Experience, Stupid! / David Brudney ISHC / Nov 2000|
Return to David Brudney & Associates Special
Reports and Articles
Return to Hotel.Online Ideas and Trends
Search Hotel Online