to Backyard Basics
David M. Brudney, ISHC, April 2003
Uncertainty is the only thing certain about operating a hotel in today’s new business realities.
The target just keeps moving. These days the term “back to normal” seems more and more like a fairy tale.
Every day hotel operators must deal in a business world that may have changed forever due to 9/11, terrorists’ threats, the Home Security Act’s impact on tourism, the war, the Enron scandal, the economy, gas prices and the near disappearance of the business traveler, the “Holy Grail” of our industry.
And look out for a new emerging trend: more and more leisure travelers choosing to stay with family and friends.
What’s the Constant that Works in the Toughest of Times?
Is there any certainty in these uncertain times? What’s the constant that works in the toughest of times? Lesson number one of “Hotel Sales 101”: marketing begins in your own backyard. Master first the art of neighborhood marketing.
When it comes to hotel reservations, never underestimate the power of the influence of locals - - city, suburb, airport, remote, no matter. All the electronic systems used to fill hotel rooms today notwithstanding, I still maintain that 2-out-of-3 of all hotel reservations are either made direct or influenced by locals.
Hotel Owners’ Checklist
Here’s an owners’ checklist with timeless blocking and tackling fundamentals, simple to understand yet so easy to overlook:
David M. Brudney, ISHC, Principal
David Brudney & Associates
Carlsbad, CA 92009
760-476-0830 Fax 760-476-0860
Web Site: www.DavidBrudney.com
|Also See||Time to “Group Up”? Maybe, Maybe Not / May 2002|
|America’s Front Desk Fights Back! / January 2002|
|Front Desk Fails To Catch America’s Hospitality Spirit / David Brudney ISHC / November 2001|
|A Very Good Time For That Sales Audit / David Brudney ISHC / Sept 2001|
|More Theater, Less Zombies / David Brudney ISHC / Dec 2000|
|It’s The Experience, Stupid! / David Brudney ISHC / Nov 2000|
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