to Backyard Basics
David M. Brudney, ISHC, April 2003 Uncertainty is the only thing certain about operating a hotel in today�s new business realities. The target just keeps moving. These days the term �back to normal� seems more and more like a fairy tale. Every day hotel operators must deal in a business world that may have changed forever due to 9/11, terrorists� threats, the Home Security Act�s impact on tourism, the war, the Enron scandal, the economy, gas prices and the near disappearance of the business traveler, the �Holy Grail� of our industry. And look out for a new emerging trend: more and more leisure travelers choosing to stay with family and friends. What�s the Constant that Works in the Toughest of Times? Is there any certainty in these uncertain times? What�s the constant that works in the toughest of times? Lesson number one of �Hotel Sales 101�: marketing begins in your own backyard. Master first the art of neighborhood marketing. When it comes to hotel reservations, never underestimate the power of the influence of locals - - city, suburb, airport, remote, no matter. All the electronic systems used to fill hotel rooms today notwithstanding, I still maintain that 2-out-of-3 of all hotel reservations are either made direct or influenced by locals. Hotel Owners� Checklist Here�s an owners� checklist with timeless blocking and tackling fundamentals, simple to understand yet so easy to overlook:
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David M. Brudney, ISHC, Principal David Brudney & Associates Carlsbad, CA 92009 760-476-0830 Fax 760-476-0860 EMail: [email protected] Web Site: www.DavidBrudney.com | Background
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Also See | Time to �Group Up�? Maybe, Maybe Not / May 2002 |
America�s Front Desk Fights Back! / January 2002 | |
Front Desk Fails To Catch America�s Hospitality Spirit / David Brudney ISHC / November 2001 | |
A Very Good Time For That Sales Audit / David Brudney ISHC / Sept 2001 | |
More Theater, Less Zombies / David Brudney ISHC / Dec 2000 | |
It�s The Experience, Stupid! / David Brudney ISHC / Nov 2000 |
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