PHOENIX (October 22, 2012) - Best Western International, the WORLD’S BIGGEST HOTEL FAMILY®, announced today that Wendy Ferrill has been promoted to vice president of Worldwide Sales.
Ferrill joined Best Western in 2008 as managing director of Worldwide Sales. She is responsible for relationship management strategy and business development, both domestically and internationally. During her tenure at Best Western, Ferrill has been instrumental in change management for the worldwide sales organization which has led to significant revenue growth for the brand.
She was named one of the ”Top 25 Extraordinary Minds in Sales & Marketing&rdquo" by Hospitality Sales and Marketing Association International (HSMAI) earlier this year.
”Wendy is an exceptional sales thought leader and has been a game-changer for our worldwide sales team,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. ”She has helped us win new business, position the brand with corporate buyers, and hired and developed a best–in–class sales team.”
Ferrill attended the University of Arizona. Her 25 years of sales-leadership experience includes time at Wyndham International, Remington Hotels, and Destination USA.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BBEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand�s award-winning loyalty program Best Western Rewards® , one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and www.bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please www.bestwestern.com.
*Numbers are approximate and may fluctuate.