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Choice Hotels Introduces Dual-Branded Combination Hotel Prototype
for its
Sleep Inn and MainStay Suites Brands

LAS VEGAS, May 16, 2012 -- Today at the company's 58th annual convention, Choice Hotels International unveiled a new dual-brand combination hotel prototype for its Sleep Inn and MainStay Suites brands. The combined Sleep Inn and MainStay Suites hotel design joins two great brands under one roof. With a highly efficient design and operating model, it allows for unique construction options in markets that could support more than a standalone Sleep Inn or MainStay Suites hotel.

The smart design captures efficiencies from every square foot of the hotel. Significant operating efficiencies can result from operating only one front desk as well as reduced back-of-the-house and service staffing. Through this new combination hotel prototype, operating margins and return on investment for owners can be driven through these reduced operating expenses and higher occupancy rates enjoyed by the MainStay Suites brand.

"By combining two highly sought-after brands in the same building on one site, we're able to provide an opportunity to meet the needs of almost any guest's travel occasion, representing a competitive advantage for owners," said Mike Varner, senior director of brand strategy for the Sleep Inn, MainStay Suites and Suburban Extended Stay Hotel brands at Choice Hotels. "Offering a product on one footprint that fits the needs of two unique guest segments can be a smart move for hoteliers in today's competitive hotel development environment."

The Sleep Inn and MainStay Suites hotel combines the key signature features of both brands, including the Sleep Inn signature tower and porte-cochere along with the distinctive MainStay Suites roof line. It offers a single lobby and community room along with a shared fitness center and laundry facility.

The Sleep Inn brand is a new construction midscale brand that works to set itself apart from competitive brands through an innovative refreshed design, attracting valued guests and owners alike. The interior design for Sleep Inn delivers on the brand's simply stylish brand positioning through a fresh and innovative design. Sleep Inn offers a fresh product with programs and features that have been carefully planned and tested to help drive a strong return on investment and strong guest satisfaction.

MainStay Suites is a new construction midscale all-suites extended-stay brand that allows guests to live with the comforts and routine of home. As hotels that operate with a fairly lean operating model that is standard of most extended-stay properties, MainStay Suites hotels can enjoy high occupancy rates along with exceptional operating efficiencies.

All guests of a Sleep Inn and MainStay Suites combination hotel will be offered the free Sleep Inn Morning Medley breakfast, complimentary high-speed Internet access, exercise facilities, guest laundry facilities, MainStay Market and free cable TV, including premium movie channels. Each MainStay Suites room includes a fully-equipped kitchen. Housekeeping labor savings are achieved by the standard weekly housekeeping and Daily Lite-Touch service for MainStay Suites rooms.

The Sleep Inn and MainStay Suites brands are franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors. As of March 31, 2012, there were 456 Sleep Inn and 66 MainStay Suites properties open and under development worldwide, representing 33,472 and 5,288 guestrooms respectively.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

Contact:

Rocco Loverro
+1-301-592-6719
rocco_loverro@choicehotels.com
www.choicehotels.com

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Also See: Choice Hotels International Recognizes its Top Franchise Hotels & Owners at 2012 Convention; Woman of the Year Awarded to Kitty Friere, Top Hotels Awarded Hotel of the Year, Premier Alliance and Developer of the Year Recognitions / May 2012

Choice Hotels International Opens 46 New Hotels in Q1 2012; A 14% Increase over Q1 2011 / May 2012

Choice Hotels Promotes Stephanie Lykins to Vice President, Talent Development / April 2012

Choice Hotels International Appoints Alexandra Jaritz and Michael Murphy as Company Officers / March 2012

Robin Pence Appointed as Vice President of Public Relations for Choice Hotels International / March 2012

Choice Hotels Opens 5,000th Domestic Franchised Property with the Opening of the Comfort Suites in Katy, Texas / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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