News for the Hospitality Executive
SCOTTSDALE, Ariz. (October 11, 2011) – Effective today, a new name is revealed for a distinctive North Scottsdale hotel. Xona Resort Suites Scottsdale is now called Zona Hotel & Suites Scottsdale with major branding elements of the 431-room hotel reflecting the change. In conjunction with a multi-million dollar renovation that modernized guest rooms and upgraded property amenities, the name change more accurately portrays the freshened hotel and overall guest experience. The new Zona Hotel also announces two guest service enhancements including the Golf Concierge and participation in Choice Hotel’s Ascend Collection.
“The majority of our guests are golf and corporate travelers as well as family vacationers. The strong yet delicate influences of our new name and mark more effectively appeal to the breadth of our core demographic,” explains General Manager Bruce Pittet of the freshened name of the hotel. “With the anticipated completion of significant upgrades throughout the property, we now feel we are accurately communicating the friendly, welcoming experience Zona consistently delivers our guests.”
Sunstone Realty Advisors purchased the hotel in January 2011 and appointed O’Neill Hotels & Resorts as the hotel management company for the property. Fully embracing the property, management conducted a thorough evaluation of the hotel and its competitive environment to solidify its vision of the improvement plan for the property. Extensive research, which included surveying and analyzing opinions from the hotel’s substantial client base, made it clear that a new yet traditional, easy-to-pronounce name was the correct direction for Zona.
Along with the new name and renovations, Zona Hotel & Suites Scottsdale introduces two new services augmenting guest convenience.
MORE ABOUT ZONA HOTEL & SUITES SCOTTSDALE
Located at 7677 East Princess Boulevard on a 12-acre campus in vacation destination North Scottsdale, Arizona, Zona Hotel & Suites Scottsdale presents an all-suite hotel experience. With the engaging Orange Iguana cocktail lounge and Asada Desert Grille restaurant featuring southwest cuisine, the hotel offers full service amenities including four relaxing pools, ample event space and a complete fitness center. Managed by O’Neill Hotels & Resorts, Zona is a member of Choice Hotel’s Ascend Collection. For more information, please visit: www.ZonaScottsdale.com and call 888.222.1059.
480.248.6710 ext. 115
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