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Choice Hotels International Appoints Alexandra Jaritz
and Michael Murphy as Company Officers

Silver Spring, Md. (March 19, 2012) – Choice Hotels International, Inc. (NYSE: CHH) today announced that it has named two company associates as the organization’s newest corporate officers. The company’s board of directors appointed Alexandra Jaritz, senior vice president of brand strategy and marketing, and Michael Murphy, senior vice president of Cambria Suites and Ascend Collection, as officers of the company. Both Ms. Jaritz and Mr. Murphy report directly to President and CEO Stephen P. Joyce.

Ms. Jaritz, who has been with Choice since 2001, is responsible for setting the vision and brand strategy for its core portfolio of brands including Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.  In addition to brand strategy, brand program implementation, product design, marketing and public relations, Ms. Jaritz is also now responsible for owner relations, franchise management and procurement services.





Mr. Murphy, who joined Choice in 2009, is responsible for providing strategic and operational leadership for the company’s emerging brands Cambria Suites and the Ascend Collection membership program. Mr. Murphy, who led global sales for Choice and the development of Cambria Suites, Choice’s new line of franchised hotels targeting upscale travelers in more urban markets, adds to his portfolio the Ascend Collection membership program, which is comprised of historic, boutique and unique hotels designed for people who appreciate an upscale hotel with a strong local flair.

“Alexandra and Mike have made significant contributions to the successful growth, operational performance and strategic direction of our company,” Joyce said. “Over the last few years, they each have taken on many new responsibilities in critical areas of the business. As officers of the company, they will play an even larger role in shaping Choice, enhancing our visibility and the value we bring to franchisees and the millions of leisure and business travelers who have made our great brands their choice for quality and value.”

Throughout her tenure at Choice, Ms. Jaritz has held various positions in the areas of corporate strategy, brand strategy and management, franchise development, compliance and hotel operational performance. Ms. Jaritz joined the company from Ernst & Young's Hospitality Services Group and also worked at Lehman Brothers in their investment banking division. She holds a master’s degree in business administration from Duke University’s Fuqua School of Business and a bachelor’s degree of science from Cornell University's School of Hotel Administration.

Prior to his current role, Mr. Murphy served as senior vice president of the company’s global sales group, where he and his team focused the group’s efforts within each of the hospitality industry’s key market segments to help deliver a strong and ever-growing stream of business directly to Choice Hotels brand properties. In addition, under his leadership, the global sales team worked to ensure that Choice Hotels franchisee owners and operators took full advantage of the many resources provided by the company to help maximize sales at the local property level. Before joining Choice Hotels in May 2009, Mr. Murphy served as senior vice president of sales for Marriott International, Inc. Prior to assuming this role at Marriott, Mr. Murphy advanced through several senior sales and marketing roles at Renaissance and Stouffer Hotels. He holds a bachelor’s degree in hospitality management from the Rochester Institute of Technology’s (RIT) School of Hotel Tourism Management.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

Contact:

Heather Soule
+1-301-628-4361
heather_soule@choicehotels.com

www.choicehotels.com
 

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Also See: Robin Pence Appointed as Vice President of Public Relations for Choice Hotels International / March 2012

Choice Hotels Opens 5,000th Domestic Franchised Property with the Opening of the Comfort Suites in Katy, Texas / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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