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A Baker's Dozen of Formulas to Thrive
(and not merely survive)
in the Service and Hospitality Industry!

 

by Dr. John Hogan, CHE CHA CMHS
June 2, 2011

Over the last ten years, I have researched and found more than 100 proven strategies that have varying degrees of particular value to hospitality businesses. While some of them are not new, they all have specific benefits to anyone in the service industry.   In order for them to work though, everyone in the organization must make a personal commitment to allow these strategies to work. When the owner or senior management introduces them in a positive and re-enforcing manner, today's staff will respond with enthusiasm.

Do More than Survive:   Thrive!

Introducing THE P-A-R PRINCIPLE™1:

PAR = Webster defines the noun "par" as
1.  " a stated value (as of a security)
2.  a common level
3.  an accepted standard or normal condition

As a verb, PAR takes on a new dimension:
1.  equal
2.  match
3.  keep pace with
4.  balance

Introducing THE P-A-R PRINCIPLE™:

P = People                (Associates and Customers)
A = Administrative     (Procedures, financial controls, business practices to care for the asset)
R = Resources           (Using what is available to you to the best interests of all parties. This includes traditional inside resources and outsourcing as a permanent option)

The hospitality and tourism industry today is collectively considered the single largest employer in the world today.  It is unique from many other industries in that it is requires a substantial measure of both tangible and intangible asset care.  It is an industry that requires large amounts of capital, yet is one that requires an intensive commitment to the "people" side of service

CARPE DIEM   =     "seize the day."

Our industry has survived for centuries, but it has not been one that has generated adequate financial returns for many investors and staff.   Using THE P-A-R PRINCIPLE™ involves a fresh outlook at virtually all areas of our business. This includes marketing, understanding and using consistent sound business practices, Hotel Common Sense™2 and developing loyalty from both associates (staff) and customers (guests).

TO THRIVE,
WE MUST DEAL EQUALLY  WITH THE THREE SIDES
OF THE BUSINESS TRIANGLE IN DAILY OPERATIONS, 
AS WELL AS IN OUR LONG-TERM STRATEGIC PLANNING.

A Baker's Dozen of Formulas to Thrive
and not merely survive)
in the Service and Hospitality Industry

The following partial list of ideas and formulas are prime areas for the hospitality business of today and warrant review and attention on a regular and repetitive basis.

Each business and individual has different priorities. Some ideas may appear to be obvious, while others need more thought and analysis.   This program is one of our 2011 Keys to Success™ workshops and keynote presentations3.

The letters P, A or R are listed after each idea for emphasis and focus.

1. Understand and Identify real profit centers                                       R
_______________________________________________________________________
2. Establish who is actually in charge                                                    P-A-R
_______________________________________________________________________
3. Review property tax valuations and rates                                          A
_______________________________________________________________________
4. Investigate the legal option of "carry-back" taxes                              A, R
_______________________________________________________________________
5. Evaluate Ownership pay                                                                  P-A-R
_______________________________________________________________________
6. Accepting personal accountability                                                    P-A-R
_______________________________________________________________________
7. Know who is spending what                                                            A
_______________________________________________________________________
8. Budget and judge by department                                                      A, R
_______________________________________________________________________
9. Calculate the true value and costs of perks (and tell everyone)           P, A, R
_______________________________________________________________________
10. Set Bonuses with a purpose                                                            P, A
_______________________________________________________________________
11. Examine Retirement plans: Unique ways to fund them                      P-A-R
_______________________________________________________________________
12. Consider Non-cash compensation and motivators                           P-A-R
_______________________________________________________________________
13. Comprehend the total cost of Energy                                              A, R

MORE TO FOLLOW

[1] The P-A-R PRINCIPLE™ by John Hogan, HospitalityEducators.com
[2] Hotel Common Sense™ by John Hogan, HospitalityEducators.com
[3] http://www.hospitalityeducators.com/articles/Keys-to-Success-Workshops-and-Keynotes
[4] ^ a  c Schlachtenhaufen, Mark (2007-05-31). "Will Rogers grandson carries on tradition of family service". OkInsider.com. Oklahoma Publishing Company. Archived from the original on 2007-09-28. http://web.archive.org/web/20070928161652/http://www.okinsider.com/topic_01OF0MMAHY/readstory.oki?storyid=03K101DDQ. Retrieved 2007-07-21.


Hospitality Tips of the Week™

Two quotes this week

"It is a thousand times better to have common sense without education than to have education without common sense." 
Robert Ingersoll,
(1833 - 1899)  American political leader, and orator during the Age of Freethought, noted for his broad range of culture 
 
"Common sense ain't common".-
Will Rogers
(1879 -1935), born to a Cherokee Nation Family, he became known an American cowboy, humorist, social commentator and one of the best-known celebrities in the 1920s and 1930s. He wrote more than 4,000 nationally syndicated newspaper newspaper columns.4

KEYS TO SUCCESS  is the umbrella title for my 2011 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my "HOW TO" articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Don't forget the special values being offered to industry professionals available on annual membership at www.HospitalityEducators.com.  

Feel free to share an idea for a column at [email protected]  anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.


John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events.  He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today.
 
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them [email protected].   Special pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.

Contact: 

Dr. John Hogan, CHA MHS CHE
[email protected]


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Also See: Growing Talent Does Not Happen Without Focused Effort in Hospitality (Part 2 of Meeting the Need for Talent) / Dr. John Hogan / May 2011

A Quiz on Effective Hospitality Marketing in 2011: Understanding and Using Complementary Tools / Dr. John Hogan / May 2011

Hotel Common Sense™: Meeting the Need for Talent: A Baker's Dozen of Questions (Part 1 of 2 ) / Dr. John Hogan / May 2011

Hotel Common Sense™: Questions I Wish You Would Ask Me™: Karl Ruether CHA, CFBE, International Hotelier / Dr. John Hogan / April 2011

Hotel Common Sense™: Stronger Hiring Outlook Means Hospitality Employers Must Step Up Recruitment Efforts; The job markets are changing and candidates will soon have choices again. / Dr. John Hogan / April 2011

Hotel Common Sense™: Five Common Sense Steps to Stronger Public Relations / Dr. John Hogan / April 2011

A Smile from HospitalityEducators.com - April 14 - International Moment of Laughter Day / Dr. John Hogan / April 2011

Lessons From the Field™: Communications 101 – How to effectively use the telephone / Dr. John Hogan / March 2011

Principles of Success: Fine Tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 2 / Dr. John Hogan / March 2011

Principles of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 1 / Dr. John Hogan / March 2011

Hotels Were More Interesting than Selling Insurance: An Unexpected Career; A Professional and Personal Tribute to Neil Salerno, CHME CHA / Dr. John Hogan and Howard Feiertag / March 2011

Principles of Success: Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage / Dr. John Hogan / March 2011

Sales Blitzes: A Look At the Benefits of Team Efforts / Dr. John Hogan / March 2011

Principles for Success: No Nonsense Benchmarking for Hotels and Hospitality Businesses / Dr. John Hogan / March 2011

Principles for Success: What we have here is a FAILURE to COMMUNICATE! / Dr. John Hogan / February 2011

Making This New Year's Hospitality Resolutions Last - Part 3; Real and Practical Action Steps #13-28 / Dr. John Hogan / February 2011

Making This New Year's Hospitality Resolutions: Real and Practical - Sales Action Steps #1-12 / Dr. John Hogan / January 2011

Making New Year's Hospitality Resolutions Real and Practical; A “Fresh Air- New Ideas” Perspective / Dr. John Hogan / January 2011

Keys to Success: Be Aware of and Work with the Law; Do Not be Afraid of it / Dr. John Hogan / December 2010

Keys to Success: Make Your Hotel More Profitable and Successful – 2011 is the critical time to invest in Your Talent and Your Team / Dr. John Hogan / December 2010

Keys to Success: A Common Sense Approach to Success in the Hospitality Industry; 13 Best Practices for Hospitality Training Managers & Directors / Dr. John Hogan / December 2010

Hospitality Conversations – Looking Ahead! / Dr. John Hogan / November 2010

Learning from The Greatest Business Leaders of the Twentieth Century / Dr. John Hogan / November 2010

Five Considerations in Hiring a Hospitality Consultant; Understanding the Qualifications for Effective Hospitality Consultants / Dr. John Hogan / November 2010

5 Reasons Using A Qualified Consultant Could Make a Huge Difference in Your Hospitality Business / Dr John Hogan / October 2010

Half Luck and Half Brains - Kemmons Wilson's 20 Steps for Success / Dr John Hogan / October 2010

Ten Quotes Addressing the Topic of SERVICE / Dr John Hogan / October 2010

Hospitality Conversations - Understanding the Developing Perspectives in Quality Assurance (Part 2 of 2) / Dr John Hogan / October 2010

Hospitality Conversations – Understanding the Developing Perspectives in Quality Assurance Part 1 of 2 / Dr John Hogan

Hospitality Conversations: Examining the Learning Options Available in the Hospitality Field / Dr John Hogan / July 2010
..
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