News for the Hospitality Executive
Principles of Success:
by Dr. John Hogan, CHE CHA CMHS
March 22, 2011
Last week, I addressed the need of evaluating your hospitality business strategies to outpace your competition. This article was very well read and generated reader inquiries seeking specific action steps.
in that earlier article, I regularly observe that many individuals and
tend to look everywhere but at their own business practices when trying
market share. They do not reassess their
marketing or changes in their environment but either hope or expect
brand or CVB will come to the rescue.
In my consulting and management assignments, I have consistently found that the solutions in becoming and remaining a market leader means offering measurable competitive advantages over your competition yourself and not relying on others.
“Failure is not fatal, but failure to change might be.”
With a few additional questions, I was able to determine:
Owners have the financial obligation for their hotel overall, but if they expect things to be able to improve that these owners must modify some of their practices if they want their hotel to move forward.
In every economy and location, there are market leaders and laggers. Here are some action steps to assist in becoming a market leader:
1. Evaluate the financials in a dramatically different fashion than you do now.
2. Make your marketing plan a living document NOW.
In the meantime, what are you doing to be the BEST in your market?
Feel free to share an idea for a column at email@example.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them Kathleen@HospitalityEducators.com. Special pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.
Dr. John Hogan, CHA MHS CHE
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John Hogan and Howard Feiertag / March 2011
of Success: Evaluate Your Hospitality Business Strategies to Create a
Real and Measurable Competitive Advantage / Dr. John Hogan / March
Blitzes: A Look At the Benefits of Team Efforts / Dr. John Hogan /
for Success: No Nonsense Benchmarking for Hotels and Hospitality
Businesses / Dr. John Hogan / March 2011
for Success: What we have here is a FAILURE to COMMUNICATE! / Dr.
John Hogan / February 2011
This New Year's Hospitality Resolutions Last - Part 3; Real and
Practical Action Steps #13-28 / Dr. John Hogan / February 2011
This New Year's Hospitality Resolutions: Real and Practical - Sales
Action Steps #1-12 / Dr. John Hogan / January 2011
New Year's Hospitality Resolutions Real and Practical; A “Fresh Air-
New Ideas” Perspective / Dr. John Hogan / January 2011
to Success: Be Aware of and Work with the Law; Do Not be Afraid of it
/ Dr. John Hogan / December 2010
to Success: Make Your Hotel More Profitable and Successful – 2011 is
the critical time to invest in Your Talent and Your Team / Dr. John
Hogan / December 2010
to Success: A Common Sense Approach to Success in the Hospitality
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Directors / Dr. John Hogan / December 2010
Conversations – Looking Ahead! / Dr. John Hogan / November 2010
from The Greatest Business Leaders of the Twentieth Century / Dr.
John Hogan / November 2010
Considerations in Hiring a Hospitality Consultant; Understanding the
Qualifications for Effective Hospitality Consultants / Dr. John
Hogan / November 2010
Reasons Using A Qualified Consultant Could Make a Huge Difference in
Your Hospitality Business / Dr John Hogan / October 2010
|Half Luck and Half Brains - Kemmons Wilson's 20 Steps for Success / Dr John Hogan / October 2010|
|Ten Quotes Addressing the Topic of SERVICE / Dr John Hogan / October 2010|
|Hospitality Conversations - Understanding the Developing Perspectives in Quality Assurance (Part 2 of 2) / Dr John Hogan / October 2010|
|Hospitality Conversations – Understanding the Developing Perspectives in Quality Assurance Part 1 of 2 / Dr John Hogan|
|Hospitality Conversations: Examining the Learning Options Available in the Hospitality Field / Dr John Hogan / July 2010|