News for the Hospitality Executive
Making This New Year's Hospitality Resolutions
by Dr. John Hogan,
January 31, 2011 Regardless of the source of the tradition of making resolutions, we all realize that people all over the world have been breaking them. The title of this short piece is Making This New Year's Hospitality Resolutions Real and Practical, and my goal is to offer a slight alternative to the resolutions making approaches that seem to get broken so often, for whatever reasons.
Most hotels create an annual sales and marketing plan for last year, but what happened to the execution? While one can blame the economy or the government or some other 3rd party, we must each assess how much of our success is tied to our efforts.
The calendar now is approaching late January, and looking back at lost opportunities for last year is a wasted effort. It is now time to think how you will be conducting your sales efforts this year, in measurable components.
Regardless of where you are in planning , think about TODAY to
yourself to a fresh start. In our book LESSONS FROM THE FIELD – a
SENSE APPROACH TO EFFECTIVE HOTEL SALES, Howard Feiertag and I offered
practical approaches to selling in the last big market downturn.
Feel free to share an idea for a column at email@example.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic mentors delivering focused and affordable counsel in solving specific challenges facing the hospitality industry. www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas that are designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Special introductory pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES. If readers would like to contribute to the site, please submit your material for consideration to Kathleen@hospitalityeducators.com. We are interested in expanding our global networks and resources as we support our membership.
Dr. John Hogan, CHA MHS CHE
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