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Celebration,
Fla. — June 16, 2011 — Libra OnDemand
and its comprehensive Hospitality Management System is providing Los
Angeles-based Viceroy Hotel Group with a complete 360-degree view of
its
customer base, giving it tremendous clarity and understanding of who
its guests
are—both on an individual basis and in terms of larger demographic
breakdowns.
The result is unprecedented personalization of guest experiences
combined with
the ability of the luxury hotel company to perform target marketing
with a
degree of specificity previously thought impossible.
Libra OnDemand's cutting-edge customer relationship management functionality enables creation of comprehensive guest profiles, including tracking of customer preferences, shareable across a hotel company's entire portfolio. Libra OnDemand is a leading Software-as-a-Service (SaaS) provider of hospitality solutions that are natively built using Cloud technologies, which means the applications available to interface with the system are virtually endless. That includes seamless integration of social media platforms like Twitter, LinkedIn and Facebook, which Viceroy leverages not only to communicate with fans, but also to learn more about the guests themselves. “Libra OnDemand gives us a great advantage to do what we in the hotel business do best—take care of people on a personal level,” says Patricia Davis, Associate Vice President of Revenue Management and Reservations for Viceroy Hotel Group. “We now have all the tools we need to surprise and delight our guests in stunningly memorable ways.”
“We started using Libra for a very specific purpose—to manage our email marketing campaigns,” says Nicholas Clayton, President of Viceroy Hotel Group. “The longer we use it, the more ways we find to take advantage of it. Besides the ongoing rollout of the CRM and analytics applications across our portfolio, we’re also planning to soon add virtual concierge assistance. We’ve found Libra to be fully infinitely scalable, and their pay-as-you-go model makes it simple to add new applications as we need them.” Libra OnDemand provides a flexible, secure and affordable solution that streamlines and automates the way customer interactions are managed. Accessible through any web browser and compatible with almost every major property management system, Libra OnDemand requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support. For more information, please contact Libra OnDemand CEO Gregg Hopkins at [email protected], or visit www.libraondemand.com. About Viceroy Hotel Group Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. The current portfolio of managed properties includes two luxury brands, Viceroy and The Tides. Viceroy Hotels & Resorts exemplify a passion for authentic, visionary design and personalized service. Signature Viceroy amenities and services created for the brand’s diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current Viceroy properties include hotels and resorts in Santa Monica, Palm Springs, Miami, Anguilla and Snowmass, Colorado with forthcoming openings in Beverly Hills (in what is currently L’Ermitage Beverly Hills), the Maldives and Sowwah Island in Abu Dhabi. The Tides brand offers chic beachfront backdrops that inspire reconnection through cultural experiences delivered with style and spirit. Every Tides destination interprets indigenous cultural elements, expressed in each property’s décor, cuisine, and spa. The Tides collection includes hotels and resorts in Miami’s South Beach, Mexico’s Riviera Maya and Zihuatanejo, as well as upcoming developments on St. Lucia in the Caribbean, which is currently operating as Jalousie Plantation. The Urban Retreat Collection includes Avalon Hotel in Beverly Hills, Maison 140 in Beverly Hills, and Sheraton Delfina in Santa Monica. About Libra OnDemand  Libra OnDemand LLC
is a leading Software-as-a-Service
(SaaS) provider of hospitality solutions natively built using Cloud
technologies. The comprehensive Libra
OnDemand Hospitality Management
System provides a suite of affordable, easy
to use, web-based applications: CRM & Email Marketing; Concierge
Desk;
Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra
Portals offers Libra Customer Portal (custom
designed, consumer-facing websites) and Libra HMS Portal (mobile device
accessible, employee collaboration tools). For more information about
Libra
OnDemand, contact [email protected]
or visit the website www.libraondemand.com.
Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc. • Phone: 708-386-1901 or email: [email protected]. |
