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News for the Hospitality Executive |
| FT LAUDERDALE – June 17, 2009: Competitors’ rate
information is a critical component in
designing a successful revenue strategy. Finding out the competition
pricing
for transient rooms is a simple task and there are many services that
can
provide access to those rates. However, competitors’ group rates are another story. These rates do not exist in any publicly accessible electronic format and are usually subject to considerable negotiation. This information is the most difficult piece of competitive intelligence to obtain and can only be uncovered by “shopping the competition.” Without good market intelligence on all rate categories it is impossible to develop a whole hotel revenue strategy. In a survey conducted in early 2010, almost 70% of properties questioned attempted to “shop the competition” on their own at least once per month. The challenge is that most property Sales Departments will not provide quotations unless they believe the inquiry is from a bona-fide customer. It is not possible to get competitor’s rates using quickly made up fake company names and Gmail or Hotmail email accounts. Quality Track International now offers GroupMetrix, the most comprehensive and cost-effective competitive set group rate shopping service. GroupMetrix can provide authenticated and verified group and meeting rates for future arrival dates for any hotel in the world.  Don
Bundock, President of Quality Track International,
says “The GroupMetrix group rate shopping service creates elaborate
corporate identities
to facilitate realistic shop calls to obtain competitor’s rates.”
GroupMetrix shoppers employ complete shopping identities
and profiles which include:
The rates offered in response to the price-resistance, and the amount by which the rates are decreased, provide valuable insight into competitor’s rates and pricing strategy. GroupMetrix CompSet Group Rate Reports include all the rate components that factor into a group or meeting quotation:
The GroupMetrix service includes 2 rate shops per month on each of 4 competitors, for a total of 8 rate shops. Each rate shop is price challenged, creating an additional set of 8 rates. The total cost is $129 per month, which is only $8 for each set of rates. Click here to view a sample GroupMetrix rate report - Sample Report Click here to view a short online presentation - Online Presentation For additional information click here – GroupMetrix FAQ About Quality Track International, Inc.: Quality Track International, established in 1998, is a leading worldwide provider of a full range of mystery shopping services and PCI compliant call center monitoring to the hospitality industry. GroupMetrix is a service provided by Quality Track International. For more information contact: Mr. Donald Bundock, CEO, Quality Track International, Inc., Telephone: (416) 693-5426 or by email at [email protected] |
| Contact:
Quality Track International Head Office: 3389 Sheridan Street #10 Hollywood, Florida 33021 Telephone: (954) 432-2998 |