| Salisbury, MD – June 12, 2008 - The Knowland Group, the
undisputed leader in hotel group intelligence products and services, has
recorded data on its one millionth group event!
Clients from every major hotel chain, management and ownership company in markets all across North America and beyond receive data on group events occurring in hotels, conference centers and other meeting venues. This database of group activity provides a powerful tool for hoteliers wishing to find new group business for their properties. Here’s how it works: each subscriber to Knowland’s READERS 2.0 hotel reader board service receives customized reports outlining what events are happening at their competitor’s hotels. In addition, hotel sales managers, through Knowland’s revolutionary new product, INSIGHT, have access to the entire Knowalnd Database: over 100,000 groups, 35,000 meeting planners and now, over one million events! In addition to providing such a powerful tool for group sales leads,
Knowland’s staff provides additional services as well. From detailed
research on specific events, to appointment setting and actual full-blown
hotel group sales, Knowland can handle it all. “Our staff is really
diligent about doing all the necessary work,” The Knowland Group’s President
and CEO Michael K. McKean explained. “We know how to find out what details
were important to the event’s success, what worked and what didn’t, who
was the decision-maker, and how to best to present a client’s property
in light of this research.”
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