Baha Mar Development Company Ltd. to Implement the EzRMS
Internet Product Suite in Three Bahamian Locations Simultaneously…
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Lyford Cay, New Providence, The Bahamas – 24th October, 2005 - 

The Baha Mar Development Company Inc. announced today that it has implemented the EzRMS™ Internet Suite of Products at three locations on Cable Beach, The Bahamas - the Wyndham Nassau Resort and Crystal Palace Casino, the Radisson Cable Beach Resort and the Nassau Beach Hotel. 

Each of these properties use a different PMS system (Fidelio, LMS and Softbrands Medallion) to which EasyRMS currently has interfaces in operation – thus making it a strong choice for the Baha Mar group. 

Mr. Michael Sansbury, Chief Operating Officer (COO) for the Baha Mar Development Company and Cable Beach Resorts and Crystal Palace Casino, Inc, selected EzRMS™ over competitor products due to the system’s ability to optimize all revenues earned by their three properties and for the opportunity to significantly improve the efficiency of both the company’s revenue management decision making capabilities and the centralized reporting functionalities (CIS) which no other RM system offered when capturing data from three different PMS systems. 

“EzRMS™ has demonstrated a high degree of system functionality and user friendliness, which combined with a much more realistic approach to pricing and the speed of deployment made it the obvious choice for our company” states Mr. Sansbury.

Bryan Guillot, Chief Marketing Officer also adds, “EzRMS™ is a very sophisticated product, the algorithms are based entirely on the hotel’s total revenue not just rooms and the company is backed by strong client care endorsements - all of which are incorporated into its core offering. We truly believe that EasyRMS have designed a very innovative Revenue Management product, one that will be a great asset to our future business.”

Jeffrey Osborne of OZone Strategic Marketing, North American Distributor of EzRMS™ is very pleased with this latest contract as the Cable Beach properties represent a key luxury resort market, casino hotels, and a multi unit installation in the Caribbean market. 

“Michael has put a great deal of trust into EasyRMS with this decision, particularly by moving forward with all three properties at one time and we are certainly looking forward to producing the results they expect. I am delighted with their decision and look forward to continuing to work with them as we implement simultaneously in all three locations. This agreement continues to demonstrate our company’s dominate position in the Revenue Management field and the overall strength of the product, which clearly surpasses anything else in the market”. 

About The Baha Mar Development Company: 

Since their acquisition, Cable Beach Resorts is operating the three hotels as one resort complex.  Like three resorts in one, guests of the Wyndham, Radisson and Nassau Beach resorts can enjoy beach, golf and tennis entitlements at all three properties no matter where they stay.  Dining and other amenities offered at each resort will be available to guests within the next 60 days as Cable Beach Resorts puts a new centralized billing and reservation system in place. 

Together, the resorts – which retain their existing flags – offer guests 1,941 guest rooms and suites, most with incredible ocean views; a 35,000 square foot full-service casino; over 50,000 square feet of meeting space; 27 food and beverage facilities; a complete tennis facility; an 18-hole golf course; over a half mile of Nassau’s best beach; and a variety of water sport activities. 

In addition, the three Cable Beach hotels are conveniently located within 20 minutes of Nassau International Airport, which is easily accessible by air by a number of domestic and international carriers.
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About OZone Strategic Marketing, LLC:

OZone Strategic Marketing LLC is an independent consulting firm with expertise in the fields of Hospitality Sales and Marketing, Distribution Planning, Revenue and Pricing Management, and cost effective business re-engineering.  OZone has developed a qualitative understanding of the best practice approaches and pricing models in use today. Through affiliation and consulting relationships with Brands, Owners, Independents, Asset Managers, Operators and hotel employees, OZone has been able to introduce clients to new business processes that have added immediate value, and continue to survive long after each individual engagement is complete. 

For Further Information, Please Contact:  OZone Strategic Marketing, LLC, Tel:  +1 (203) 348 3022, Fax: +1 (203) 348 3027

The EasyRMS North American Sales Office On: Tel: +1 (403) 830 9875  Fax: +1 (403) 241 1559

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Contact:

Paul Margaillan
Managing Director
 Easy (Ez) Revenue Management Solutions Ltd.
 100 Baker Street, London, 
United Kingdom. W1U 6WG.
 Mob: +44 (0) 7802 448 198
 Tel: +44 (0) 20 7495 0773
Fax: +44 (0) 20 7495 7725

pmargaillan@EasyRMS.com
http://www.EasyRMS.com



 
Also See Oceana Hotel Group to Implement the EzRMS Internet Product Suite in Three of their Top Locations Simultaneously… / October 2005
Somerston Hotels Implement EzRMS™ in 2 of their Flagship Properties / September 2005
Radisson SAS Royal Viking Hotel Becomes 9th SAS Property with EzRMS™ / September 2005
EasyRMS Implements Fully Functional Upload Interface to NetRez CRS for Groupe Lucien Barrière - in Cooperation with IndeCorp, The Independent Hotel Corporation & The Leading Hotels of the World. / June 2005
Groupe Lucien Barrière Proceeds with Accelerated Roll-out of EzRMS™ Throughout the Group / January 2004
How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / June 2003
EasyRMS Ltd. & EZ Yield.com Form Strategic Alliance and On-line Product Integration / April 2003
Groupe Lucien Barrière to Implement EzRMS™ Internet Product Suite Throughout 12-Strong Property Portfolio / May 2003
EasyRMS hits the USA..../ Nov 2002
New Internet Tool Boosts Online Revenue, Exceeds Hoteliers’ Wildest Expectations / Sept 2002


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