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Hotwire Revenue Improvement Powered by Aspire Will Be Presented to Hotel Managers in 30 Cities in 2005 |
San Francisco, CA � January
12, 2005 � Discount travel site Hotwire.com announced that it has selected
Phoenix-based Aspire as their partner for a groundbreaking educational
program designed to foster cooperative partnerships with hotels and resorts
around the world. Hotwire Revenue Improvement Powered by Aspire will be
presented to hotel and resort managers in 30 cities globally in 2005.
The Hotwire program will utilize Aspire�s expertise in the area of revenue maximization/management and will provide education on 1) the value of a guest obtained through an opaque channel, and how to turn them into loyal customers, and 2) creating more wallet share for the hotel for each converted guest. The Hotwire.com Difference� As a large and growing opaque distribution channel, Hotwire has stepped out as a leader and innovator in the industry with this new program. Hotwire Revenue Improvement Powered by Aspire demonstrates the company�s vision and commitment to reverse the prevalent perception that electronic distribution companies are at odds with the hotel industry. In seeking ways to support and benefit hotels, Hotwire searched out a third-party expert to help them develop and deliver a program that would show that Hotwire can actually bring incremental dollars and customers to make money to its hotel partners, rather than robbing the hotels of market share. Aspire was selected by Hotwire because of its reputation with hoteliers for innovative, revenue-enhancing programs that consistently produce high-powered results for hotel properties. About Aspire
Hotel managers interested in program information and scheduling may contact Juston Parker at Aspire at (303) 499-2443 or [email protected], or their local Hotwire market manager. For more information, visit www.aspiremarketing.com or call our worldwide headquarters at 602-392-0700. About Hotwire
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