�Our Backyard Sales Program enhances sales quickly as hotels and resorts look in their regional area for increased business,� said Renie Cavallari, Aspire�s founder and director of inspiration.  �This program gives sales teams real tools to drive revenues in their backyard and capture competitive market share � and the program is easy to implement and inexpensive.  The truth is a hotel�s backyard always has business opportunities, but capturing them has not always been a priority,� she continued.

Some of the program highlights include:

• What is Backyard Sales and why does it matter to you?
• The tricks to prospecting in your backyard
• Finding new business inside your front door
• Rev up response from your backyard -- Everyone in your backyard is a potential guest
• Give your backyard something to talk about � how to position yourself in your backyard
• How to target your backyard � Your 5 to 100 miles strategy
• Making group guests� leisure guests
• Capturing the vacationer this summer
• Tools for contacting new potential customers � it is more than cold calling
• How to leverage the Internet and your website for new business development

About Aspire Marketing:
Aspire Marketing is a leading provider of revenue improvement tools, training and marketing services to the hospitality industry. Through a variety of innovative approaches and resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities and improve their revenues. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenue improvement, re-energizing sales efforts, and driving powerful results.  Founded in 1995, Aspire Marketing & Training has headquarters in Scottsdale, Arizona, with a network of hi-impact professionals across the country.