Coming to a City Near You - 
Revenue Management 101
Understanding the Fundamentals of Revenue Management to Drive RevPAR and
Market Share in as little as 30 days!
Scottsdale, May 14, 2004 - Get your summer into high gear and take advantage of the easiest, fastest and most cost effective way to drive revenues and profits.  Tough talk to make the cash register ring is the hallmark of Aspire. In its own unique way, Aspire has developed a crash course in Revenue Management that moves your property up the ladder quickly and efficiently. “The Revenue Management 101SM  workshop will be held June 10th in South Lake Tahoe, CA. This half day program takes the mystery out of Revenue Management and coaches Revenue Managers and others who need basics they can use immediately. “These are proven simple processes to make immediate improvements in RevPAR and over all market share”, states Juston Parker, King Pin of Revenue Management for Aspire. 

Renown for outrageous yet disciplined training, Aspire, is pleased to bring this new program to the general hospitality audience.  With a tour of over 30 cities throughout 2004, Aspire will bring proven Revenue Management strategies to those who normally don’t think about it.  From the resort Revenue Manager to the select service franchise GM, all will gain from the knowledge in this program.

“We’ve developed a series of basic processes, that when applied, will move your property’s overall revenue in a positive direction and increase market share.”  Designed for new Revenue Managers or those looking to get back to basics, the Revenue Management 101SM  workshop is a customized driven workshop to help independent hotels, resorts and boutiques increase revenues and improve revenue management which is critical for today’s challenging times. 

“We eliminate the headaches and confusion quickly by improving the performance of your revenue management team and give you a sound proven program to get rolling.” states Juston.   “Our unconventional, yet easy-to-understand training techniques quickly increase revenue muscle and improve RevPAR,'' says Renie Cavallari, founder and Director of Inspiration for Aspire. “Since our customers want measurable results, we don't do business any other way. We take pride in helping people tap into their own potential and hence the potential of the business. When our Revenue Management 101SM workshop ends, the hotel professional has the means to carry out the mission.” 

If you want to move the needle quickly and feel that Revenue Management is only completed with a PhD, I encourage you to attend the Revenue Management 101SM and see RevPAR and market share increase rapidly”, states Juston, “I ask you, ‘When is now a good time to start making more revenue?’”

To register for the Revenue Management 101SM workshop in South Lake Tahoe, CA, or learn more about Aspire’s services, contact Michele Molitor, Director of Possibilities at 510-717-4230 or

About Aspire: 
Aspire is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results.  Founded in 1995, Aspire has headquarters in Phoenix, AZ, with a network of hi-impact professionals across the country.

Also See: The Revenue Management Machine - Powered by Aspire - Announces Dates in Dallas, March 8 and Washington DC, March 18, 2004 / February 2004
Revenue Boot Camp for Hotels - Intense Training Feb. 24 to 26 Jumpstarts the Year and Captures New Income / January 2004
The Revenue Management Machine – Powered by Aspire The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line / January 2004
Higher Employee Productivity Advice from Aspire Marketing / June 2003 
A Hotel's Backyard Market: Key During the Good Times, Crucial During Today's Challenging Times / Aspire Marketing & Training Offers New Backyard Sales Program / May 2003
As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003
Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002


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