and CRM to Gain New Customers Over the Web
and then to Recognize and Reward Them
On an Ongoing Basis
|May 2003 - Marshall Management Inc., a mid-sized national hotel management
company based in Salisbury, MD, recently began a comprehensive search of
leading hospitality technology providers to find the solution that best
fit their needs. When all was said and done, the one provider still standing
was Ramesys Hospitality and their Entirety Enterprise Suite (EES).
Ramesys will install modules of Entirety at six of Marshall’s most popular resort/destination properties including the Grand Hotel and Conference Center, Fenwick Inn and Paradise Plaza Inn (all in Ocean City, MD), Marina Suites (Dewey Beach, DE), Natural Bridge Inn and Conference Center (Natural Bridge, VA) and Hatteras Island Resort (Outer Banks, NC). The fully integrated business solution will allow the properties to:
The plan begins with the upgrade of the current ImagInn property management system (PMS) to Ramesys’ ImagInn Platinum PMS at all propertys. With the new version of the software comes greater flexibility in the areas of providing two-way interfaces to the properties. Additional areas of improvement and new developments include rate tiers to aid yield management, enhanced travel agency handling, user specific availability screens and enhanced password security, to name a few.
Phase two entails the migration of the properties current Global Distribution Systems (GDS) and web representation to the ImagInn/InnLink Interface. The interface is either a one- or two-way electronic link to exchange data between the InnLink reservation service and the ImagInn Platinum PMS. The properties will not only be seamlessly connected to the major GDS (Amadeus, Galileo, SABRE Travel Information Network and WorldSpan), but they will also have access to the Internet Branded Booking Engine (BBE). The BBE links the hotels websites to InnLink's server for availability, rate and database information access by consumers.
The final stage includes the installation of ImagInn Search, a Windows-based data-mining tool that allows for real time access to customer and property information stored in the ImagInn Platinum PMS. The ImagInn Search tool exports this information out of the PMS, allowing for the data to be utilized by Microsoft Office products, including Word and Excel. Additionally it can be saved in a text or html file.
Day added, “By updating and tracking guest information throughout the guest stay, our new tool set from Ramesys will enable us to develop and implement focused, one to one, ongoing marketing campaigns. Our plan is to gain greater access to new customers and once we do this, we will have the capability to manage their reservation request effectively, maximize revenue and booking opportunity with real time yield strategies and recognize our guests on a on-going basis to keep them coming back.”
Visit Ramesys in booth 302 at HITEC 2003 to learn more about their Entirety Enterprise Suite (EES).
The Entirety Enterprise Suite (EES)
Ramesys, South Plainfield, NJ, focuses on providing high-quality solutions to the hospitality industry. Delivering solutions to the hotel industry for over 20 years, Ramesys has systems installed in over 4,000 hotels worldwide. Ramesys has annual revenues around $100m, supports over 8,000 customers in 16 countries and employs over 700 members of staff.
About Marshall Management (www.marshallhotels.com)
1 Cragwood Road, Suite 202
South Plainfield, New Jersey 07080
Tel: 908 941 1300
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|The Internet Is Becoming Increasingly Important to Hotels, Chains and Management Companies; But How Can the Smaller Players Compete On a Level Playing Field? / April 2003|
|Ramesys Increases Options With the Addition of Entirety PMS - A Windows Based PMS Module Within the Entirety Enterprise Suite / April 2003|
|Six Continents Retail Experiences Rapid Growth Coupled with Reduced Costs Using Ramesys Solutions / June 2002|
|Benchmark Hospitality Acquires New Properties at Record Pace with Support from Ramesys / June 2002|
|Tage Corporation Benefits with Enterprise Solution from Ramesys / May 2002|