Newmarket�s thin client, Internet-enabled
sales automation program lets the
DC cluster centralize and distribute room
inventory to each salesperson for
real-time cross-selling of all available
space
PORTSMOUTH, N.H. (August 24, 1999) Newmarket International and Starwood
Hotels and Resorts Worldwide, Inc. today announced that Delphi Multi-Property
Edition (Delphi MPE), Newmarket�s new, thin client, sales automation program,
has just been installed at Starwood�s Washington, DC hotels, including
The Westin Fairfax, The Westin Grand, and the St. Regis Washington.
Washington, DC is one of five regional sites in the United States that
Starwood will automate this year with Delphi MPE. The product employs
a Microsoft SQL Server 7.0 database and Terminal Server to centralize guest
and function room inventories for an entire region or cluster for real-time
cross-selling. Delphi MPE is designed to provide sales teams with
all essential information instantly to book more business on a customer�s
initial call.
�With three hotels in the Washington, DC area, we needed a system solution
that would allow us direct access to all three inventories, fast,� said
Craig Sundell, director of sales and marketing for Starwood�s DC cluster.
�The way Delphi MPE has been configured allows us such tremendous ease
in booking and cross-booking properties. It's absolutely phenomenal
what this database is able to do for us.�
Newmarket President Steve Giblin said: �Delphi MPE is designed to make
hotel salespeople to be at least five times more productive. By having
central room availability distributed to each salesperson, our technology
allows salespeople to book every available room in a cluster or region
of hotels on a real-time basis. Customers can have the single point of
contact that they have desired for years, and the salespeople can have
the customer information they need to close more sales. Delphi MPE
is the first technology to improve customer service and personal productivity
simultaneously.�
©Copyright 1999 Newmarket International, Inc. All rights
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