MILWAUKEE, Wis., March 23, 1999 - Despite hectic travel
schedules, time constraints and unfamiliar surroundings, nearly 50 percent
of U.S. adults still enjoy breakfast while on the road. The question was
asked to a random sample of 1,000 U.S. adults by Baymont Inns Suites as
part of the national lodging chain's grand opening celebration on March
24.
The national, statistically valid survey was completed for Baymont Inns
Suites by Opinion Research Corporation. Figures ranged dramatically between
various age groups.
Only 36 percent of adults between 18-24 indicated they eat breakfast
while on the road, while nearly twice as many (59 percent) of the surveyed
adults in the 65-plus category eat breakfast while traveling.
Although personal time seems to be even more limited while on the road,
44 percent of travelers, on average, take at least 15 minutes for breakfast
and another 18 percent spend between 11 and 15 minutes prior to beginning
the day. When asked why travelers miss breakfast on the road, results revealed
lack of time (41 percent) and inconvenience (24 percent) were the top reasons.
Tomorrow, Baymont Inns Suites invites the general public to enjoy a
free breakfast as part of a simultaneous grand opening at 160`properties
nationwide. The nationwide lodging chain offers its guests free breakfast
as among its more than 30 amenities and services.
To mark the completion of its nationwide re-branding, Baymont Inns,
Inc. is simultaneously opening its doors to local residents, employees
of nearby companies and government officials in each of its communities.
In addition to free breakfast, visitors will receive special promotional
offers and have an opportunity to tour the
properties.
"The company expects thousands of people to take advantage of Baymont
Inns & Suites' offer and to see firsthand the fresh new look and amenities
of our new national lodging chain. We are very proud of our product,"
said Marcus.
In addition to the simultaneous grand opening breakfast events, Baymont
Inns & Suites is undergoing an extensive multimedia marketing, sales
and advertising campaign, national newspaper and television ad placements.
The company also is unveiling its frequent stay program, Club Baymont,
where travelers stay 12 nights, and get the 13th night free.
During this promotion, each Baymont Inns & Suites location will offer
Club Baymont cards with bonus credits for two nights, allowing travelers
to earn their free night even faster.
Baymont Inns & Suites fills an important gap for travelers who
want the comforts of home with the best possible value. Baymont's
features and amenities include free breakfast, several in-room services
including coffee, iron and ironing board, hair dryer, shampoo, extra set
of towels, complimentary USA Today, free local phone calls, voice mail
and 25-inch television with free cable/satellite movies. Baymont
business class rooms offer ergonomic chairs, task lighting with a modem
jack in the lamp base, speakerphones, executive-size desks, data ports,
free copies and incoming faxes, access to on-site executive conference
centers and a comfortable recliner for the end of the day.
Baymont Inns & Suites is owned by The Marcus Corporation, headquartered
in Milwaukee, Wis. The Marcus Corporation is comprised
of four divisions: inns and suites, movie theatres, hotels/resorts and
restaurants. The company operates or franchises 160 Baymont Inns
& Suites in 30 states, and six Woodfield Suites in Illinois, Wisconsin,
Colorado and Ohio; 397 movie screens in Wisconsin, Ohio, Illinois and Minnesota,
and one family entertainment center in Wisconsin; three hotels and a resort
in Wisconsin, one hotel and a resort in California, one hotel in Minnesota
and one resort in Michigan; and 30 KFC restaurants in Wisconsin.
The company is a division of The Marcus Corporation (MCS: NYSE). Headquartered
in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions:
inns and suites, movie theatres, hotels/resorts and restaurants. |