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Marcus Debuts Baymont Inns & Suites - 
The Re-branding and Re-positioning of Budgetel Inns
 
MILWAUKEE, Wis. � January 12, 1999 � Baymont Inns & Suites, a division of The Marcus Corporation (NYSE:MCS), today makes its national debut with more than 160 locations across the country. The new company is dedicated to change travelers� lodging expectations by providing the best combination of amenities, value and consistency available in the hotel industry. 

The limited-service lodging chain represents the largest lodging re-branding and re - positioning in the industry without change in ownership. Baymont Inns & Suites previously operated under the Budgetel Inns name, a successful brand for 25 years that outgrew its name because of the extensive amenities and services it offered to leisure and business travelers. 

According to company president David T. Lucas, Baymont Inns & Suites offers a fresh, vibrant look and reflects an extensive upgrade in amenities, different from any other limited-service chain.  �Providing an expanded selection of 30 amenities ranging from an iron and ironing board and hairdryer in each room to a free lobby breakfast or room-delivered continental breakfast, Baymont Inns & Suites promises to provide the best lodging option for travelers nationwide,� said Lucas. 

 �We�ve also increased our services geared toward business travelers to provide an �office-away-from-the-office,� including personal voice mail, speakerphone capabilities and an executive-size desk with ergonomic chair.� 

Other amenities in every room nationwide include a 25-inch television with portable remote control and free satellite movies, extra-long beds, in-room coffee service including regular and decaffeinated coffee, as well as tea.  The chain also offers free local phone calls and a free USA Today. 

Security features including card-key locks, security viewports, well-lighted parking lots and common areas, and interior corridors at most locations. The company also sponsors a national travel safety program to promote safety while on the road. 

�Looking to the future, there will be an additional focus on franchise expansion, especially in the Northeast and the West Coast,� added Lucas.  �The new Baymont Inns & Suites brand provides us with both franchise and company expansion never before possible.� 

Commenting on the Baymont Inns & Suites debut, company chairman and CEO Stephen H. Marcus said this is the most significant development in the 64-year history of The Marcus Corporation.   �In a national study, more than 94 percent of consumers said they would try the Baymont Inns & Suites brand based on its amenities and value.  The additional sales, marketing and growth opportunities for the company are phenomenal,� said Marcus. 

Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions: inns and suites, movie theatres, hotels/resorts and restaurants.  The company operates or franchises 160 Baymont Inns & Suites in 30 states, and a total of five Woodfield Suites in Wisconsin, Colorado and Ohio; 398 movie screens in Wisconsin, Ohio, Illinois and Minnesota and one family entertainment center in Wisconsin; three hotels and a resort in Wisconsin, one hotel and a resort in California, one hotel in Minnesota, and one resort in Michigan; and 30 KFC restaurants in Wisconsin. 

Certain matters discussed in this press release are �forward-looking� statements intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995.  These forward-looking statements can generally be identified because of the context of the statement will include words such as the company �believes,� �anticipates,� �expects� or similar import.  Similar statements that describe the company�s future plans, objectives or goals are also forward-looking statements.  Such forward-looking statements are subject to certain risks or uncertainties which could cause actual results to differ materially from those currently anticipated.  Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements.  The forward-looking statements made herein are only made as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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Contact:
Dan DeWeerdt
(414) 270-7617, (888) 785-3428
Kate Cunningham
(414) 270-7600
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Also See: Budgetel Changes Name to Baymont / Feb 1998 
Name Change from Budgetel Inns to Baymont Inns Designed to Improve RevPAR by Expanding the Customer Base and Increasing Franchise Development / Sept 1998 

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