Hotel Online Special Report
AHMA's Lodging Industry Profile Shows 1997 
As the Most Profitable Year in U.S. Lodging History
WASHINGTON- Aug. 31, 1998 - The American Hotel Motel Association (AHMA) released its annual Lodging Industry Profile (LIP), a statistical analysis of the lodging industry for year-end 1997. According to the LIP, 1997 was the most profitable year ever for the lodging industry, grossing$17 billion in pretax dollars -- nearly 40 percent more than in 1996. The LIP lists the industry's total revenue, employment impact, average occupancy rate, average room rate, and several other resourceful facts about the lodging and travel and tourism industries.

After suffering losses nearly a decade ago because of declining occupancies and slowing revenue per available room (RevPar) growth, the industry continues to advance steadily. Total industry profits rose from $62.8 billion in 1990 to $85.6 billion in 1997.

Other facts found in the 1997 LIP:

There are 49,000 properties consisting of 3.8 million rooms.
The industry supports more than seven million jobs -- totaling $18.93 billion in wages. In 32 states tourism also ranks as the first, second, or third largest employer.
Tourism is currently the third largest retail industry, behind automotive and food stores.
Tourism generated $481.5 billion in sales -- excluding nearly $21 billion in international travelers' spending on U.S. air travel.

Information contained in the 1997 LIP is based on data provided by D.K. Shifflet Associates, Ltd., Smith Travel Research, the Travel Association of America, and the U.S. Department of Commerce's Office of Tourism Industries/International Trade Administration.

For a free copy of the LIP(a), call the AHMA fax-on-demand service at 800/701-7725, document No. 10, or the AHMA Information Center at 202/289-3193. A full copy can also be found on AHMA Web site,

AHMA, founded in 1910, is a federation of state lodging associations throughout the United States, with some 11,000 members worldwide, representing more than 1.4 million rooms. AHMA provides operations, technical, educational, marketing, and communications services plus governmental affairs representation to the lodging industry.

The American Hotel  Motel Association, Washington 
Tia T. Gordon, 202/289-3153 [email protected] 
or Kathryn Potter, 202/289-3130 [email protected]
Also See:
EI-AH&MA / KPMG Study Finds Hotel Industry Turnover Rates Continue to Climb / May 1998 
Hospitality Benchmarking Survey / KPMG / 1998 

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