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EAST LANSING, Mich., June 1998�Employees who don�t have a background in the hospitality industry will appreciate the comprehensive introduction provided by the newly revised fourth edition of The Lodging and Food Service Industry, published by the Educational Institute of the American Hotel & Motel Association.
Author Gerald W. Lattin, CHA, former dean of the Conrad N. Hilton College of hotel and Restaurant Management, University of Houston, brings 50 years of industry knowledge to this introductory textbook, which has been completely revised to include the latest advances in hospitality.
In addition to new exhibits and statistics, this edition includes new information on eco-tourism, time-sharing, REITS, gaming, and extended-stay properties. The book discusses the impact of technology on the hospitality industry, including central reservations systems, the Internet, interactive TV-based systems, and automated check-in/check-out. Global perspectives on Asia, and Central and South America have been added and expanded.
For an in-depth look at The Lodging and Food Service Industry, customers can visit the all-new academic area of EI�s web site (www.ei-ahma.org), where they will find a complete product description and chapter outlines for this book and every title in EI�s extensive line of hospitality management books.
The Lodging and Food Service Industry is $48.95 for AH&MA members and $60.95 for non-members. For more information or to order your copy of The Lodging and Food Service Industry, call the Educational Institute at 1-800-752-4567 or 407-649-8252.
Established in 1953 as a nonprofit educational foundation of AH&MA, the Educational Institute is the world�s largest hospitality communication resource center, providing quality training and educational materials for the hospitality industry.
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