(St. Louis, MO) – May 11, 2012
– The International
Association of Conference Centers-The Americas held its
fourth Thought Leader Summit at the 31st annual conference in
Houston last month to discuss ““Designing Meeting Experiences for
Tomorrow.” The event was broadcast live at the host property, La
Torretta Lake Resort & Spa and webcast around the world.
Participants and viewers
participated real-time via twitter.
According to IACC-Americas
President, Peter J. Stockmann, the group convened to “delve into the
impact of
the global economic downturn in business, virtual workplaces, and
advanced technologies
that foster collaborative and innovative solutions and how it all
affects the
meetings industry.”
The panel, left to right: Jeff
Loether, Richard Fawell, Raymond
Smith, Nancy Keeshan,
John Potterton, Bruce Burkhalter, David Rochefort, Diane
Oettinger-Myracle.
The distinguished panel
included a carefully selected group of global leaders who shared their
experiences and perspectives of the hospitality industry including
facility
design, executive education, training methods, and technology
solutions. The
panel included:
- Jeff Loether, President, Electro-Media Design,
Gaithersburg, MD
- Richard Fawell, Principal, VOA Associates, Beijing, China
and Chicago, IL
- Raymond Smith, Founding Partner & Chief Learning
Officer, EduPresence,
Columbia SC; former Associate Dean of Executive Education, Darla Moore
School
of Business, University of South Carolina
- Nancy Keeshan, Executive Director, Duke Corporate
Education, Durham, NC
- Bruce Burkhalter, Vice President of Technical Services,
Benchmark Hospitality
International, The Woodlands, TX
- David Rochefort, Executive Director of Leadership
Development, The Banff
Centre, Banff, Alberta, Canada
- Diane Oettinger-Myracle, Chief Learning Officer, Girl
Scouts of the USA, New
York, NY
Facilitator John
Potterton, CMP (VP Education, Professional Convention Management
Association,
Chicago, IL) started the session by noting that the conversation would
focus on
“the design and execution of meetings and learning experiences” with
three
primary goals:
- To examine
how content designers employ innovative methodologies to engage
participants
and to extend learning back into the workplace.
- To develop a
greater awareness of the ‘must-haves’ in learning-facility design,
especially
the technology solutions within facilities.
- To discover
what IACC venues and other learning facilities are doing to build
and/or
renovate their facilities to support tomorrow’s global leaders.”
The
wide variety of topics included:
- The attributes of great
organizational leaders which are related to learning
- The new realities of
program design, and how facilities must adapt to them.
- Cutting-edge program
formats which rely on client-supplied technology
- New technology challenges
for conference centers
- Designing “whole-brain”
meeting experiences
- The call for IACC
conference centers to tout their uniqueness
- Expectations of the next
generation
The
entire IACC white paper “Designing
Meeting
Experiences for Tomorrow” is available for download.
Mission Statement: The International Association of
Conference Centres is the thought
leader on
the meeting experience. IACC represents its members by defining
and
promoting the IACC Meeting Concept and providing learning
opportunities.
Founded in 1981, the International Association of
Conference
Centres is a not-for-profit
organization dedicated to promoting understanding and awareness of the
conference center industry and to giving member properties the tools
necessary
to provide an exceptional meeting experience. Active members meet a set
of
stringent Universal Criteria and agree to a Code of Ethics. Currently,
the
association includes approximately 400 members from the United States,
Australia, Canada, Denmark, Sweden, Belgium, France, England, The
Netherlands,
Germany and Japan. For more information, visit the website at www.iacconline.org.
“There are meetings and then there are IACC meetings."
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