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International Association of Conference Centers Releases
Guide to Social Media for the Hospitality Industry

Provides Detailed Look at 23 Social Media Platforms

(St. Louis, MO ) – March 2012
– IACC-Americas’ (The International Association of Conference Centers) Emerging Trends Committee released the first comprehensive Guide to Social Media for the hospitality industry at the association’s 31st annual conference in Houston last week.

The Emerging Trends Committee represents the perspective of the incoming generation on issues that may have an impact on IACC and/or the conference center industry.  As Co-Chair of the Committee, Sarah Vining, newly named IACC Board Associate, and Marketing Manager at The National Conference Center in Leesburg, VA, co-authored the Guide with Co-Chair David Haas, outgoing Board Associate.

According to Vining, the goal of the Guide to Social Media was to help conference centers and other meeting venues “successfully launch a brand’s social media strategy.”  The Guide features a detailed look at 23 social media platforms as well as easy-to-follow Descriptions, Target Markets, Objectives, and Best Practices for each channel. These platforms include currently popular platforms such as Twitter and LinkedIn as well as emerging platforms such as Foodspotting and Pinterest.

Vining noted, “Beyond traditional advertising and public relations efforts, social media is another media outlet marketing teams should be utilizing to reach clients and guests. To win group business, guests and planners both expect conference centers and hotels to be reachable via social media channels.”

The entire IACC Guide to Social Media is available on the IACC website.

Mission Statement:  The International Association of Conference Centres is the thought leader on the meeting experience.  IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities.
 
Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of stringent Universal Criteria and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at www.iacconline.org.  “There are meetings and then there are IACC meetings."
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Contact: 

James M. Mahon
Global Director of Marketing
  & Public Relations
914 548 5835
JMMahon@aol.com


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Also See: International Association of Conference Centers Names Murray Hall as Canadian Conference Center Chef of the Year; Set to Compete in IACC’s Ninth International Copper Skillet Competition / February 2012

International Association of Conference Centers Names Charles J Chambers USA Conference Center Chef of the Year; Set to Compete in IACC’s Ninth International Copper Skillet Competition / January 2012

Tom Bolman, Executive Vice President of the International Association of Conference Centers, to Retire at the End of 2012 / January 2012

International Association of Conference Centers Appoints Sarah Vining as the Sixth Board Associate; Will Represent Generation X/Y on the Board of Directors / January 2012

International Association of Conference Centers Elects New Board Members; Patti Culwell, Lauren Kean, Daniel Techman and David Haas / December 2011

International Association of Conference Centers Presents Webinar Series - Bright Ideas for Conference Centers; First Topic to be Hybrid Meetings Presented by Samuel J. Smith on December 8, 2011 / December 2011

International Association of Conference Centers Releases More Videos from their Series Regarding Creating Compelling Meeting Experiences / November 2011

Derek Grimaldi Elected to International Association of Conference Centers (IACC) Board of Directors / October 2011

International Association of Conference Centers Releases Series of Industry Related Videos Based on Creating Compelling Meeting Experiences / September 2011

Chef Jamian Lewis of De Vere Venues Devonport House, London, United Kingdom Wins IACC's Chef of the Year Award in their Copper Skillet Competition / April 2011

International Association of Conference Centers - Americas Presents Scholarships and Awards to Deserving Hospitality Students, Leah Bernick, Eun Jin Lee, Christina Mott and Charlotte Dath / April 2011

International Association of Conference Centers Conducts Customer Roundtables to Gather Feedback, Quantifiable Data, and Usable Market Intelligence to Share with Member Properties / March 2011

The International Association of Conference Centers (IACC) Presents Joan Eisenstodt with The Mel Hosansky Award for Distinguished Service at their 30th Annual Conference / March 2011

International Association of Conference Centers Establishes European Chapter and Creates Representative Board of Directors; the Chapter Adds Four New Member Properties / March 2011

International Association of Conference Centers Names David Haas as New GenX/Y Board Associate / Dec 2010

IACC of the Americas Elects New Officers of the Board of Directors;Pete Stockmann Unanimously Elected President / October 2010

The International Association of Conference Centers of North America Elects New Officers; Tom Cappucci Serves as President / October 2008

Mark DePiero, Sean Anderson, Tom Cole and Melissa Fromento Elected to the IACC Board of Directors / December 2007
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