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2012 W Hotels Designers of the Future Reveal
Innovative Works at Design Miami/ Basel

BASEL, Switzerland--June 11, 2012--Continuing its dedication and passion for innovation in design, W Hotels Worldwide today unveiled the works of the 2012 W Hotels Designers of the Future Award winners during Design Miami/ Basel. Now in its third year, the successful alliance between W Hotels and Design Miami/ seeks to expand the benefits that the Award brings to the winners, giving the emerging designers a global platform from which to showcase their work.

“The W Hotels Designers of the Future Award allows us to recognize the best up-and-coming design talent from around the world,” said Vincent Gillet, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Together, we are able to create forward-thinking and innovative design solutions for our hotels, while also showcasing their unique works to both W guests and locals around the world.”

“The W Hotels Designers of the Future Award has become an incubator for emerging talents, which allows the winners to directly interact with the receptive audience at Design Miami/ Basel,” said Marianne Goebl, Director of Design Miami/. “We are pleased to challenge our visitors this year with three intriguing projects, which allow them to participate very actively in the design process.”

For this year’s commission, the winners, including Tom Foulsham (UK), Markus Kayser (Germany) and Philippe Malouin (Canada), have unveiled their interpretation of the brief, ‘From Spark to Finish’, which encouraged the designers to create work that sheds light on their own creative process and demonstrate how the spark of inspiration evolves into material designs. The projects each involve an interactive element, encouraging visitors to experience the creative impulse for themselves.

Interpreting the idea of a spark as the generation of energy, Tom Foulsham has created Go-Round, a device that balances on a single sharpened point. The simple act of breathing produces small, usually unseen forces, and Go-Round attempts to visualize this energy. Visitors can propel themselves with everyday objects, such as hairdryers, fans, balloon dresses, or by simply exhaling. Foulsham describes his project as “delicately balanced, nothing fixed, a point of rest, just at the edge of slipping apart.”

LIGHTzeit by Markus Kayser explores how natural light constantly changes through motion, intensity and color rendering, whereas most artificial light sources are entirely static. LIGHTzeit is a minimal light installation resembling the ever-static tubular lights widely used in offices and public spaces. But this light picks up the notion of light in transition by constantly, but unnoticeably, travelling in a 24-hour cycle, 360-degrees around its axle like clockwork. While the position of the light changes, the light’s qualities adjust in color temperature and intensity throughout the day, reconnecting it to the natural rhythm. The user can set the place and time of day by an interactive switch in the form of an abstract world globe.

Philippe Malouin has unveiled Daylight, a series of lamps or artificial windows inspired by plantation shutters. Rather than mounted, the shutters are secured to a bare wall and contain an artificial light source. Each individual slat is lined with LEDs that replicate the color temperature of daylight. The light emitted is reflected back from the wall on which the window is mounted to produce the impression that a real window lies behind. Light intensity can be adjusted by manipulating the angle of the shutters. The shapes of the lamps are based on the Tangram: a Chinese dissection puzzle. Each geometric shape of the Tangram shares a set of common proportions, allowing the lamps to be arranged in multiple, complementary configurations. Also on display from Malouin are a selection of drawings; failed and working prototypes, artefacts and pictures; which map out the design process timeline from the "spark" of the initial concept to "finished" design.

The 2012 W Hotels Designers of the Future Award winners were selected by an international jury, including Tord Boontje of Royal College of Art; Wava Carpenter of Design Miami/; Aric Chen of BeijingDesign Week; Ilse Crawford of Design Academy Eindhoven; designer Konstantin Grcic; Xiaowei Hu of Surface China; curator and writer Benjamin Loyauté; Zoe Ryan of Art Institute Chicago; and Mike Tiedy, Senior Vice President of Brand Design and Innovation for Starwood Hotels & Resorts.

Previous winners of the W Hotels Designer of the Future Award, include Asif Khan, Beta Tank, Graham Hudson, mischer’traxler, Random International, studio juju, and Zigelbaum & Coelho. W Hotels guides each Award winner from the conceptual stage to ultimately providing a global platform that exposes their work to W guests and local design enthusiasts alike.

When the W brand opened its first hotel in New York in 1998, it transformed the meaning of hotels and established itself as the clear leader in the contemporary lifestyle hotel space. W Hotels strives for cutting-edge, forward-thinking design, inspired by location and executed through unique collaborations with both emerging and well-known creative talents. From the nature meets urban style of W Taipei to the design inspired by the dual personality of the British man at W London - Leicester Square, each new W Hotel is guided by Starwood’s in-house design team and fuelled by a unique collaboration between designers, architects, graphic designers, photographers, stylists and the W brand’s Global Fashion and Music Directors.
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About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Guangzhou, Singapore, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreat & Spas® include Verbier and Mexico’s Riviera Maya. For more information, visit To live the W Hotels lifestyle 24/7/365, visit

About Design Miami/
Design Miami/ is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing and creating collectible design. For more information, please visit and

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)


W Hotels Designers of the Future Award
and Design Miami/ Camron PR
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THINK PR for W Hotels Worldwide
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Also See: W Hotels Worldwide and Design Miami/ Basel Name the Winners of the 2012 W Hotels Designers of the Future Award Honoring Tom Foulsham, Markus Kayser, and Philippe Malouin / April 2012

W New York Completes Redesign of Meeting and Event Space; Plans for Lobby Renovation to Occur Later in 2012 / March 2012

W Hotels Debuts in France with the Opening the 91-room W Paris - Opéra; Owned by Meridia Capital and Designed Inside an Historic 1870s Building / February 2012

The 424-room W Seattle in Washington and Owner, Host Hotels & Resorts, Launch Multi-Million Dollar Renovation; First Floor Public Spaces Closed with Unveiling Planned for March 2012 / January 2012

W Hotels Worldwide Appoints Katie Donald Director of Sales and Marketing at the 225-room W Hoboken in New Jersey / January 2012

W Hotels to Debut in Paris, France with the Opening of the 91-room W Paris - Opéra in February 2012; Owned by Meridia Capital and Designed Inside an Historic 1870s Building / December 2011

W Retreat & Spa–Vieques Island, Located off the Coast of Puerto Rico, Appoints Francisco Blanch as Director of Sales & Marketing for Starwood Hotel & Resorts Caribbean & Florida Metro Markets / December 2011

Jennifer Findlay Appointed as Spa Director for AWAY® Spa at the 157-room W Retreat & Spa–Vieques Island / November 2011

W Hotels Appoints Virgil Napier as Director of Sales & Marketing for the 157-room W Retreat & Spa–Vieques Island Located off the Coast of Puerto Rico / July 2011

W Hotels 2011 Designers of the Future Award Winners Reveal Innovative Works at Design Miami/ Basel / June 2011

With Design at the Forefront, W Hotels Worldwide Prepares to Open Six New Distinctively Designed Hotels in 2011 / February 2011

First W Hotel in Southeast Asia Opens with the All Villa W Retreat Koh Samui on the North Shore of Thailand’s Samui Island / November 2010

W Hotels Appoints Coetzer Deysel as General Manager of W Retreat - Koh Samui, Thailand / April 2010

Langham Hotels International Signs Management Contract with Gurich Company in Koh Samui, Thailand to Open Designer Boutique Resort in November 2009 / July 2009

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