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W New York Completes Redesign of Meeting and Event Space

Plans for Lobby Renovation to Occur Later in 2012

New York, NY – March 21, 2012 – W New York today announced the complete redesign of its 8 meeting and event spaces including the hotel’s signature 3,690 square foot Great Room.  Designed in collaboration with New York based interior firm d-ash design, each modern space combines form, function and cutting edge design to offer a sophisticated urban escape from the hustle and bustle of the city.  Inspired by the dualities of the New York landscape from glamorous grandeur to subtle sophistication, business center by day and glittering destination by night, W New York’s 8,508 square feet of renovated areas reflect the eclectic elements created by the city’s diverse spirit to offer the ideal location from corporate meeting to social gathering.

New York’s dynamic energy is brought to life through lighting, color, pattern and furnishings as each design element offers a subtle nod to iconic Manhattan.  Celebrated architectural landmarks appear on the window scrims in each meeting room and a faint shadow of the city’s skyline on the area’s newly carpeted floor highlight New York’s unique character.  Modern lighting and complete reconfiguration ensure elevated functionality and flexibility, easily transforming a daytime meeting room into an evening event space.

The Great Room, which has played host to hundreds of weddings, concerts, and high-profile events, including a Symmetry Live performance by CeeLo Green and the annual Taste of Tennis celebration, has been reimagined with major updates from floor to ceiling.  The carpet is a subtle symphony to the city lights, while the ceiling is adorned by a stunning glass sculpture that celebrates the Manhattan’s bright lights and gridded order.  The contemporary chandelier includes hundreds of suspended glass panels lit by LED lights, allowing for endless colored and neutral lighting options for business gatherings, live performances, and weddings.

Assembly 3, looking over the hotel’s spacious Living Room is the perfect location for a post meeting reception, offering a sleek modern oasis. The area features a long modular sofa which is backed by a screen of upright metal bands, creating a layer of privacy while subtly paying reference to New York’s vertical nature. A number of seating areas have been created to allow for a private escape or small group gatherings. The re-imagined Assembly 2 and Assembly 1 fuse flexible layouts with energized breakout spaces and peaceful reflection areas.

Later this year, the hotel’s Living Room, W’s take on the traditional hotel lobby, will undergo a complete overhaul as well, updating its iconic David Rockwell designed décor. Details on the design are forthcoming. These renovations join earlier updates to the hotel including the 2008 renovation of all 688 guest rooms and the 2010 renovation of the iconic Gerber Group bar, Whiskey Blue.

Meeting & Event Spaces:
Great Room – 3,690sq. ft.
Studio 1 – 252sq. ft.
Studio 2 – 330sq. ft.
Studio 3 – 345sq. ft.
Studio 4 – 463sq. ft.
Studio 5 – 545sq. ft.
Assembly 1 – 1,560sq. ft.
Assembly 2 – 875sq. ft.
Assembly 3 – 960sq. ft.

See the new design elements on video:
http://www.youtube.com/watch?v=fuiUSXY4C2M&list=UUUd8MQ5aUnMUQtbFD3ZUfAA&index=1&feature=plcp

For more information, find W New York on Facebook at www.facebook.com/wnewyork or follow on Twitter @WHotelsNYC

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2013. W Hotels have been announced for Guangzhou, Milan, Shanghai, Singapore, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riviera Maya.  For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.

ABOUT d-ash design
d-ash design is a New York-based interior design firm that combines innovative design with functionality. Their portfolio of work includes hotels, restaurants and retail stores, among others. David Ashen, President, is sought out for his unique ability to extend a brand, embrace a concept and make it come to life. Global brand leaders in major Fortune 500 companies have relied on d-ash design to analyze cultural nuances and regional behaviors to design visionary spaces throughout the world including the U.S, Japan, Korea, Hong Kong, Singapore, Taiwan, France, England, and Brussels. He has been the recipient of the “Wave of the Future” award by Hospitality Design, “Rising Star in Interior Design” award by the Fashion Group International, and was named “One of Ten to Watch” by New York Magazine. Current work includes projects in New York City, Greenwich, Washington D.C., Cincinnati, Shanghai, Charlotte and Istanbul.
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Contact::

Think PR // 212.343.3920
Jamie Krauss
jkrauss@thinkpublicrelations.com
Susie Fairbanks
sfairbanks@thinkpublicrelations.com


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