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Enrich Your HITEC Experience by Visiting NHK WORLD TV
Research shows that when it comes to IT spending in 2012, guestroom technology is topping the charts,
with enhanced HD TV content a big focus; NHK WORLD TV delivers the news and lifestyle
programming that today's international travelers demand while enhancing revenues and loyalty

Visit NHK World TV in Booth 1231 at HITEC June 25-28 at the Baltimore Convention Center

Tokyo — June 21, 2012 — Reports from the 2nd Annual Lodging Technology Study, conducted by Hospitality Technology magazine to identify purchasing trends in 2012 and beyond, show that guestroom technologies are the main focus for capital expenditures this year. Hoteliers looking for in-room solutions that deliver information and entertainment on demand, establish hotel and brand differentiation, and leverage existing business partnerships should be sure to add NHK WORLD TV to their list of must-see exhibits at the Hospitality Industry Technology Exposition & Conference (HITEC) next week in Baltimore.
Distributed by Japan International Broadcasting Inc., NHK WORLD TV, which is exhibiting at HITEC for the first time in Booth 1231, provides 30 minute weekday and weeknight newscasts produced in English and in stunning HD, with content coming from 80 correspondents stationed in 30 news bureaus around the world, including London, New York, Los Angeles, Beijing, Jerusalem and Cairo. Today 85.5 million households in Europe, 32.5 million in the Middle East and Africa, 30.5 million in Asia, 7.3 million in North and South America, and 440,000 in Australia and the South Pacific are devoted viewers of NHK WORLD TV.

According to the 2012 Lodging Technology Study: "In a matter of just a few years, the guestroom has gone from a source of revenue to a source of cost as guests have high expectations for television technology. In many guestrooms, the television is the centerpiece. It ties the room together and is the focal point for entertainment, information and media. In terms of television content, 43% already offer some form of HDTV, and 18% have plans to install or upgrade their HTDV content offering in the next 6 months."

"Armed with this information, there should be no question as to why hotels should visit NHK WORLD TV at HITEC," said Jay Campbell, NHK WORLD TV U.S. contact. "This free-to-guest, English-speaking, international channel is the ideal complement to any hotel's new or existing in-room TV channel lineup. Broadcast 24 hours a day from Tokyo, NHK WORLD TV brings the culture, art, music, anime, business, fashion, travel, cooking, science and other Asia-focused programming that travelers from this region demand.
From the moment HITEC attendees see the 30x30 booth, located directly across from the concession area, they will be drawn by the stunning HD programming and live news broadcast delivered in a content that is familiar and comfortable to consumers around the world.
Today, 154 million households spanning 130 countries and regions view NHK WORLD TV, proving that it is not just in demand by Asia-Pacific travelers to the U.S. As dependency on in-room technology grows, adding NHK WORLD TV is a preven way to enhance international travelers' experiences while providing operational benefits as well:
  • Hotels can offer the most popular free-to-guest-services and in-room entertainment programming available to guests that transcends all international boundaries with NHK WORLD TV.
  • Hotels can attract more on-site spending and keep guests loyal to your hotel and other sister properties in your enterprise by offering NHK WORLD TV.
  • Hotels can enhance their mobile strategy by expanding in-room programming to all guest touch points throughout the hotel via a mobile app from NHK WORLD TV.
  • Hotels can partner with a host of in-room entertainment vendors to enhance their existing free-to-guest programming with NHK WORLD TV.
  • Hotels can truly provide a home-like atmosphere to international travelers via NHK WORLD TV.
"We encourage all hoteliers coming to Baltimore next week in search of a new way to exceed international travelers' expectations to experience NHK WORLD TV," Campbell said. "It's fresh, it's informative, it's free to guests, and it can deliver an unexpected revenue stream to your hotel."

To pre-schedule an appointment, email Jay Campbell at or call (201) 666-5131.

About NHK:
NHK (Japan Broadcasting Corporation) is Japan's sole public broadcaster, operating the country's largest national and international television network. In Japan, NHK offers four TV channels (two terrestrial; two satellite, All channels are digital HD), and three radio services. NHK also operates two international television channels NHK WORLD TV (English, HD, 24/7) and NHK WORLD PREMIUM (Japanese,24/7) and offers international radio services in 18 languages. NHK WORLD TV can be viewed by more than 150 million households worldwide.
About Japan International Broadcasting, Inc.:
Japan International Broadcasting Inc. (JIB), a subsidiary of NHK, is responsible for the worldwide distribution of the HD English language news/lifestyle program “NHK WORLD TV”, as well as the Japanese language program “NHK WORLD PREMIUM.” Currently, the two channels are broadcast around the world on three international satellites and reach households, hotels and others via DTH, cable, IPTV and terrestrial broadcast.

Media Contact: 

Barb Worcester
(440) 930-5770 Direct
(440) 320-3366 Mobile

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Also See: NHK WORLD TV Offering Important Business Intelligence to HITEC Goers / June 2012

Top 5 Reasons Why Hotels Need to Add NHK World TV to the In-Room Entertainment Line Up / June 2012

Does Your In-Room Programming Speak to International Travelers? If your hotel strives to provide the in-room entertainment services your guests want, then it's time to add NHK World TV -- an HD and SD English-language broadcasting service -- to your TV Channel lineup / May 2012

Japan's Broadcasting Giant Coming to HITEC; NHK World, Japan's sole public broadcaster, will debut its international news/lifestyle/entertainment services at the Hospitality Industry Technology Exposition & Conference June 25-28 / April 2012

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