News for the Hospitality Executive |
NHK WORLD TV
Offering Important Business Intelligence to HITEC Goers
With approximately 3.5 million travelers expected to come to the U.S. from Asia now through 2016, spending on average $5,100 per trip, adding NHK WORLD TV to a hotel's in-room entertainment package or TV channel line-up is an effective way to show hospitality to international travelers Visit NHK World TV in Booth 1231 at HITEC June 25-28 at the Baltimore Convention Center Tokyo
— June 13, 2012 — It's a safe
bet that members of Hospitality
Financial & Technology Professionals (HFTP), the hospitality
industry's
accounting association and producer of the Hospitality Industry
Technology
Exposition & Conference (HITEC), like numbers. Therefore, if you
are
attending this year's premier technology event, here are some
statistics to
consider:
NHK, Japan's
sole public broadcasting company, is introducng NHK WORLD TV for the
first time at HITEC. NHK WORLD TV, the international
channel distributed by NHK’s subsidiary, Japan International
Broadcasting Inc. (JIB), will
showcase its free-to-guest, English-speaking
news, business and
lifestyle programming service that is truly a welcoming sight for
international
travelers and a complement to a hotel's new or existing in-room
entertainment
package.
"Considering
that 3.5 million travelers are
expected to visit the U.S. from Asia over the next five years,
hoteliers can't
ignore the benefits that NHK WORLD TV can offer to international
travelers and
hotel operators," said Jules Sieburgh, a hospitality technology
consultant
and HFTP International Technology Hall of Fame inductee in 1998. "An
easy way to make the United States more
welcoming to international visitors is by offering them information and
entertainment when they want
it, how they want it and from
a perspective they trust.
Today that's
possible with NHK WORLD TV."
The Numbers Don't Lie NHK WORLD
TV provides 30 minute
weekday and weeknight newscasts produced in English, with content
coming from
80 correspondents stationed in 30 news bureaus around the world,
including
London, New York, Los Angeles, Beijing, Jerusalem and Cairo.
Today 85.5 million households in Europe, 32.5 million in the
Middle East and Africa, 30.5 million in Asia, 7.3 million in North and
South America, and 440,000 in Australia and the South Pacific are
devoted
viewers of NHK WORLD TV.
Here are a few more numbers for HITEC visitors to ponder (provided by the U.S. Travel Assn.):
"By adding NHK WORLD TV to a hotel's TV channel line-up, owners and operators are enhancing the stay experience for international guests, and simultaneously achieving brand loyalty and establishing differentiation," said Jay Campbell, NHK WORLD TV U.S. contact. "Better yet, it's absolutely FREE to add it the hotel's existing in-room entertainment package or free-to-guest program. "From a technology standpoint, NHK WORLD TV is broadcast in high definition video via widescreen format with high quality sound to give viewers the feeling of actually being on location," he said. "The broadcast is also available online and via smartphone, making it it easily adaptable to any hotel's mobile guest-service strategy." Today 300,000+ hotel rooms already feature NHK WORLD TV. Shouldn't you? To pre-schedule an appointment, email Jay Campbell at [email protected] or call (201) 666-5131. About NHK: NHK (Japan Broadcasting
Corporation) is Japan's sole
public broadcaster, operating the country's largest national and
international
television network. In Japan, NHK offers four TV channels (two
terrestrial; two satellite, All channels are digital HD), and three
radio services. NHK also operates two
international television channels NHK WORLD TV (English, HD, 24/7) and
NHK
WORLD PREMIUM (Japanese,24/7) and offers international radio services
in 18
languages. NHK WORLD TV can be viewed by more than 150
million households worldwide.
About Japan International Broadcasting, Inc.: Japan International Broadcasting Inc. (JIB), a subsidiary of NHK, is responsible for the worldwide distribution of the HD English language news/lifestyle program “NHK WORLD TV”, as well as the Japanese language program “NHK WORLD PREMIUM.” Currently, the two channels are broadcast around the world on three international satellites and reach households, hotels and others via DTH, cable, IPTV and terrestrial broadcast. |
Media
Contact: Barb Worcester PRpro (440) 930-5770 Direct (440) 320-3366 Mobile [email protected] |