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Recap: HEDNA's Spring Conference Explored E-Distribution
Strategies, Social Media and Innovation

Hot Topics Included Keeping Your Business Focused on People, not the Channel
and Why Every Hotel Needs a Mobile Booking Strategy

Washington, DC, June 15, 2012 - Attendees at HEDNA's Spring Conference grabbed distribution by the horns, gaining insight into electronic distribution trends and strategy. Packing the conference rooms at the Hotel Meliã Castilla in Madrid, Spain during the June 5-7, 2012 meeting, attendees learned from innovators, thought leaders and top e-distribution experts.
Linda Kent, Vice President of HEDNA and SVP Electronic Distribution for Wyndham Hotel Group, kicked off the meeting by welcoming attendees and reminding them of HEDNA's vision and mission. "HEDNA is known for fostering strategic collaboration," Kent said. "We are proud to be the leading forum on hospitality distribution and we hope you'll learn, be inspired and network with your colleagues while here in Madrid."
From emerging trend setters to experienced professionals, presenters at HEDNA's Spring Conference looked at hospitality industry trends, successful distribution strategies and best practices being used in the hospitality industry today - and what's on the horizon. Among the hot topics discussed were keeping your business focused on people, not the channel; managing travel costs while driving incremental revenues to hotels; changing your customers' behavior by making the travel experience fun; and why having a mobile booking strategy is imperative for every hotel. Presenters included Yves Galimidi, Global Travel Purchaser for IKEA; Tim Peter, Managing Director, Tim Peter & Associates; Albert Barra, CEO of HotelJuice; and Guillaume de Marcillac, Chief Operating Officer of FastBooking.
HEDNA welcomed back some of the key hospitality innovators introduced to HEDNA conference attendees in 2011 who continue to drive the industry in a new direction. These innovators - TAXEO's Jean Cazès, ReviewPro's R.J. Friedlander and TravelTripper's Gautam Lulla - discussed how their businesses have fared in the past year and what lies ahead.
The HEDNA Forums on Standards, Leisure Wholesale, and Payment Technologies continue to be an important component of the conference, allowing members to meet and discuss the challenges faced by the industry. HEDNA's new Connectivity Working Group is tackling key issues surrounding existing connectivity models, including large messages with redundant content and increasing volume. The workgroup is addressing content definition and will be working with OpenTravel to ensure the output is incorporated in the industry specifications.
The Knowledge Workshop Tracks at the Spring Conference were focused and informative with a wide variety of topics and speakers, giving attendees not only key insights into Emerging Models, Payments and Marketing but arming them with tactics and strategies they can put in place in their own companies.
In closing the Spring Conference, Kent said, "We're leaving Madrid with new ways to connect and grow our businesses from using social media to innovative ways of looking at our customers. We look forward to HEDNA's Winter Conference in December in Las Vegas where we will continue to learn, network and be inspired."
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality distribution industry. Founded in 1991, HEDNA's Mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its Vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting

 Reed Hitchcock
HEDNA Executive Director
 +1 202-204-8400

 Melanie Ryan
 Orbitz Worldwide and HEDNA President
  +1 312-894-6839

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Also See: The Hotel Electronic Distribution Network Association (HEDNA) to Hold its Winter Conference Focused on the Theme - Cash in on Distribution; To Occur December 5-7, 2011 in Las Vegas / November 2011

Hospitality Technology & Financial Professionals (HFTP), Hotel Electronic Distribution Network Association (HEDNA), and Hotel Technology Next Generation (HTNG) Join Forces to Implement Unique Global Identifier for Hotels / October 2011

HEDNA Names 2011 Board Of Directors And Executive Team: Melanie Ryan of Orbitz Worldwide, President / December, 2010

 Keith Harrison of Travelport GDS Recipient of HEDNA's 2010 Award of Excellence/ December, 2010

HEDNA Elects its 2010 Board of Directors Including Two New Members - Cynthia Castillo and Thomas Magnuson / January 2010

Sarah Fowler and Jennifer Riesselman Named Vice President and Board Member Respectively for HEDNA, the Hotel Electronic Distribution Network Association / March 2009

Marion Hughes, Nancy Little and Duane Overgaard Elected to HEDNA's Board of Directors / December 2007

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