LAS VEGAS (April 3, 2012) –
Today at the
second global Wyndham Hotel Group conference in Las Vegas, the Microtel
Inn & Suites by Wyndham® brand, recently tagged with the
“by Wyndham”
designation, announced its rebranding strategy designed to grow
awareness and
drive business to franchisees.
At the heart of the plan is a new multi-channel marketing campaign with
a streamlined and “design-focused” look. All of the creative, ranging
from
property collateral to online advertising and television spots,
highlights a single,
key differentiator for the brand: that every Microtel hotel was
designed and
built from day one to be a Microtel hotel and nothing else.
“If you look at what sets the Microtel Inn & Suites by Wyndham
brand apart,
it’s an unwavering commitment to consistency and quality,” said Rui
Barros, Microtel Inn & Suites by Wyndham brand senior vice
president.
“We have outstanding owners who were made to be in the hospitality
business and
our product is designed to provide a great guest experience. In
launching this
new campaign and adding “by Wyndham” to the brand’s name, we expect to
elevate
the brand and showcase the quality that comes from being an
all-new-construction chain.”
Consumers
will begin seeing elements of the new marketing campaign in the next
few months.
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Hotels have already begun changing on-property signage and to assist
with the
costs, the Microtel Inn & Suites by Wyndham brand will provide open
hotels
in good standing with a credit of up to $10,000. All signage is
expected to be
updated by the end of June 2013.
About
Microtel Inn & Suites by Wyndham
Part of Wyndham
Hotel Group, the Microtel
Inn & Suites by Wyndham® brand is an award-winning chain of
more than
300 economy hotels located throughout North America and the
Philippines.
Designed to provide guests with a better stay, each hotel is newly
constructed
and offers an array of complimentary amenities including free Wi-Fi
access and
free continental breakfast. Other amenities available at most hotels
include
meeting and fitness centers, swimming pools and the opportunity to earn
and
redeem points through Wyndham
Rewards®, Wyndham Hotel Group’s guest loyalty program.
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For the past decade, J.D. Power and
Associates has ranked the Microtel Inn
& Suites by Wyndham brand highest in overall guest satisfaction in
the
economy lodging segment.
Each Microtel Inn & Suites by Wyndham hotel is independently owned
and
operated under franchise agreements with Microtel Inns & Suites
Franchising, a subsidiary of Wyndham Hotel Group and parent company
Wyndham
Worldwide Corporation (NYSE: WYN). Reservations and information are
available
by calling (800) 771-7171, TDD (800) 824-2082 or (888) 304-6835
(Español) or by
visiting www.microtelinn.com.
For more information about hotel franchising opportunities visit www.whgdevelopment.com.
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