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Midway Through its 5-Year Ambition 2015 Strategy Carlson Rezidor
Hotel Group Continues to Meet Key Objectives

New Name Represents Persistence to Strategy for Brand Clarification
Rather than Change of Course

NASSAU, Bahamas (Feb. 15, 2012)Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today reported that it has achieved major milestones in the implementation of its Ambition 2015 strategy, especially as it relates to the rejuvenation and growth of its core Radisson® brand, the growth of its Club CarlsonSM loyalty program to eight million members, and the growth of its global portfolio to more than 1,300 hotels. The announcement was made at the Carlson Rezidor Hotel Group Global Business Conference taking place this week in Nassau, Bahamas.

“Two years after launching our Ambition 2015 strategy, our team is well on its way toward achieving our key objectives,” said Hubert Joly, president and chief executive officer, Carlson. “Our momentum continues in 2012 with more exciting news across our key priorities.”

“The Carlson Rezidor Hotel Group ranks among the top 10 largest hotel groups worldwide,” said Kurt Ritter, president and chief executive officer, The Rezidor Hotel Group. “Our joint forces allow us to globally align and develop our brands, and to focus on global revenue generating activities.”

Development Growth
  • Signed 84 hotels in 2011 with more than 16,600 rooms, the highest number signed in the last three years. Seventy-one percent of the new hotels signed are from emerging markets. (Click here for additional information on Carlson Rezidor Hotel Group 2011 portfolio, signings, openings and development pipeline)
  • Global portfolio is now at 1,319 hotels in operation and under development. Number of rooms in operation and under development has grown to 208,500 at the end of 2011, from 202,000 at the end of 2010 and 197,000 at the end of 2009, despite the removal of close to 15,000 rooms over the last two years.
  • Carlson Rezidor’s global pipeline represents 26 percent of the number rooms in operation and under development – about four times greater than the industry average, highlighting the strong growth momentum of the group. Carlson Rezidor’s growth potential is particularly strong in key emerging markets, where its pipeline equals 72 percent of the number of its hotels in operation, compared to the industry average of 10 percent.
Brand Progress
Radisson Blu
  • Opened the Radisson Blu Aqua Hotel, Chicago, the first Radisson Blu in the U.S.
  • A second Radisson Blu is under construction at the Mall of America in Minneapolis, opening in spring 2013, which will bring the North American portfolio to three Radisson Blu hotels, including the Radisson Blu Resort, Marina & Spa, St Martin.
  • Expanded the Asia Pacific portfolio from one Radisson Blu property at the end of 2010 to 29 at the end of 2011.
  • Radisson Blu hotels in operation grew from 192 at the end of 2010 to 229 at the end of 2011.
  • In 2012, the group is expecting to open more than 30 Radisson Blu hotels.
  • Twenty-five percent of Radisson hotels in the U.S. and Canada have completed Property Improvement Plans (PIPs), up from four percent at the end of 2010.
  • Early indications of hotels’ post-renovation performance show strong, initial increases in Revenue Generation Index (RGI).
Country Inns & Suites By Carlson
  • One-third of the hotels have implemented the third generation room prototype, up from 20 percent at the end of 2010.
  • The brand is the first and only in the U.S. midscale segment to eliminate disposable plates, bowls, cups and utensils in favor of non-disposable items. More than 84 percent of the U.S. hotels have converted to non-disposable dining ware.
Revenue Generation Successes
  • The group’s sales and marketing investments have increased 68 percent over the past two years – from USD 101 million in 2009 to USD 168 million in 2011.
  • The launch of Club Carlson was a major success, increasing loyalty program membership to 8 million at the end of 2011, from 6.3 million at the end of 2010 and 5.1 million at the end of 2009.
  • Global web revenue increased 22 percent over 2010, and 40 percent since the launch of the strategy two years ago.
  • Stay Night Automated Pricing (SNAP), Carlson Rezidor’s proprietary revenue optimization system, was rolled out globally in 2011. By the end of 2011, 87 percent of hotels worldwide were using the SNAP tool. Hotels using SNAP rate recommendations consistently see an incremental RevPAR increase of four percent on average.
Other accomplishments
  • Rezidor was named one of the Most Ethical Companies by Ethisphere for the second consecutive year.
  • Radisson Royal Hotel, Moscow was awarded the top honors of World’s Leading Luxury Business Hotel at the World Travel Awards 2011.
  • Radisson Blu and Park Inn by Radisson won the best national and international hotel chain at the Grand Travel Awards, for the second year in a row.
  • Radisson Blu was named Best Full Service Hotel Brand at the Business Travel Awards (BTA).
  • Hotel Missoni, Kuwait won the “Best Hotel” at the Arabian Hotel Awards 2011.
  • Park Plaza was honored with two prestigious international awards: Outlook Traveler – Best Mid-Range Hotel and Business Travel – Best Independent Hotel Chain.
2012 Milestones and Looking Ahead:

Looking ahead, the focus continues to be on the implementation of the Ambition 2015 strategy.
  • Brand strategies:
    • Group expects to add more than 30 Radisson Blu hotels in 2012, including of the conversion of the 13 Radisson Edwardian properties in the U.K. announced during the conference, and iconic hotels in key markets:  Radisson Blu Plaza Hotel Chongqing Nan Bin Lu, China; Radisson Blu Resort & Spa, Ajaccio Bay, Corsica, France; Radisson Blu Hotel Doha, Qatar; Radisson Blu Istanbul, Turkey; Radisson Blu Hotel Ludhiana, India; Radisson Blu Maputo Mozambique; and Radisson Blu Nantes, France.
    • For Radisson, 49 percent of the North American portfolio will have completed their Property Improvement Plans by the end of 2012.
    • Investments committed to the elevation of the Radisson brand in the U.S. now exceed USD 600 million.
    • For Country Inns & SuitesSM, additional dining options will be launched during the year, including a Grab & Go snack program.
  • Development:
    • The group expects to open 90 new hotels with more than 15,000 rooms during 2012. (Click here for overview on the group’s expected openings in 2012).
  • Revenue Generation:
    • Carlson Rezidor will continue to focus on generating more than USD 400 million in incremental revenue and a Revenue Generation Index (RGI) increase of more than nine points by 2015.
    • The group announced during the conference that it is partnering with U.S. Bank to launch a Club Carlson Visa credit card in the fourth quarter of 2012.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 81 countries and territories, a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.


Joan Cronson or Ben Gardeen
Carlson Rezidor Hotel Group
 +1 (763) 212-1418 or +1 (763) 212-8129
 [email protected] or [email protected]

Christiane Reiter or Renu Snehi
Carlson Rezidor Hotel Group
+32 2 702 9222 or +32 2 702 9241
[email protected] or [email protected]

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Also See: Carlson Rezidor Hotel Group Appoints Scott Deibert as Vice President of Strategic Sourcing, Americas / February 2012

Carlson and Rezidor Establish the Carlson Rezidor Hotel Group with Goal to Generate $400 Million in Additional Revenue by 2015 / January 2012

Rezidor and Al Jassim Group to Open the 270-key Hotel Missoni Doha in Qatar in Late 2015 / January 2012

Rezidor Opens the 197-room Park Inn by Radisson Lübeck in Germany through a Rebranding of the Former Mövenpick Hotel Lübeck / January 2012

Rezidor to Debut in Qatar with the Q3 2012 Conversion of the Ramada Plaza Doha to the 583-room Radisson Blu Hotel, Doha / January 2012

Rezidor Hotel Group Undergoes Corporate Reorganization Separating Responsibilities for Core Brands and Creating New Area Structures for Europe, the Middle East and Africa / January 2012

Rezidor Debuts in the Country of Georgia with the Opening of the 168-room Radisson Blu Hotel, Batumi / December 2011

Rezidor to Open Hotel Missoni Mauritius Near Baie du Cap on the Island of Mauritius; The 80-suite Property is Set to Open in 2014 / December 2011

Wenaasgruppen Partners with Rezidor to Open Two New Hotels in Oslo, Norway - The 135-room Radisson Blu Hotel, Oslo Alna and the 208-room Park Inn by Radisson Oslo Alna / December 2011

Rezidor Hotel Group to Open 500-room Radisson Blu Resort & Congress Hotel in Sochi, Russia in Q1 2013 / December 2011

With $10 Million Renovation Complete Carlson to Re-open the 252-key Radisson Blu Resort, Marina & Spa on St. Martin / December 2011

Jean-marc Jalbert Named as General Manager for the Radisson Blu Resort, Marina & Spa on St. Martin; Manon Castelin Joins as Senior Sales Manager Serving France, Italy and Benelux / November 2011

Rezidor to Open the 180-room Park Inn by Radisson Petrozavodsk in Russia Owned by Piter Concern / November 2011

Rezidor to Open the 138-room Park Inn by Radisson Milan Malpensa in Italy Through a Rebranding of the Grand Hotel Milan Malpensa / November 2011

Rezidor to Open the 152-room Radisson Blu Hotel, Athens in Greece Through a Rebranding of the Athens Park Hotel / November 2011

Rezidor to Open the New-build 150-room Park Inn by Radisson Amsterdam Schiphol in Q3 2012 / November 2011

Rezidor Opens the 218-room $35 Million Radisson Blu Hotel at East Midlands Airport in England / November 2011

Rezidor Hotel Group and Developer Soravia Group Constructing the 236-room Radisson Blu Hotel, Belgrade in Serbia / November 2011

Rezidor Hotel Group Names Pasquale Baiguera as General Manager for the Radisson Blu Conference and Airport Hotel in Istanbul, Turkey / November 2011

Rezidor Hotel Group to Rebrand the 246-room Taksim in Turkey as the Radisson Blu Hotel Mersin / November 2011

Rezidor Hotel Group and Esta Holding to Develop The Park Inn by Radisson Donetsk in Ukraine / October 2011

Rezidor Hotel Group to Renovate and Re-Brand the Hotel Riu Park El Kebir in Tunisia to Re-Open as the Park Inn Hammamet in Q2 2012 / September 2011

Rezidor Hotel Group to Re-Brand the Jan III Sobieski Hotel, Warsaw; the 439-room Property will be Known as The Radisson Blu Sobieski Hotel, their 9th Hotel in Poland / August 2011

Rezidor Hotel Group to Open the 369-room Park Inn Trysil Mountain Resort in Norway / August 2011

Rezidor Hotel Group to Open The 435-room Radisson Blu Sobieski Hotel in the Re-Branded Jan III Sobieski Hotel in Warsaw, Poland / August 2011

Rezidor Hotel Group to Manage the 471-room Radisson Royal Hotel, Dubai and the 257-room Radisson Blu Resort, Fujairah Dibba in the United Arab Emirates; Both Hotels Owned by ACICO Industries / July 2011

Rezidor Hotel Group to Open 133-room Radisson Blu Golden Horn Hotel in Istanbul in the First Quarter of 2013 / June 2011

Rezidor Hotel Group to Open the 235-room Park Inn London Wembley First Quarter 2012 / June 2011

Rezidor Hotel Group to Open Two New Park Inn by Radisson Hotels in Africa, Park Inn Polokwane in Limpopo and Park Inn Nairobi Westlands in Kenya / June 2011

Kurt Ritter to Remain Rezidor Hotel Group's President & CEO / April 2011

Rezidor Hotel Group Opens 169-room Hotel Missoni Kuwait in the Shopping District of Kuwait City / March 2011

Rezidor Hotel Group to Build Their 10th Hotel in West Africa: The Radisson Blu Hotel, Accra in Ghana / January 2011

Rezidor Hotel Group to Build New 233-room Park Inn London ExCeL at the ExCeL Exhibition Centre, London / January 2011

Rezidor Hotel Group Has Record Year of Hotel Openings with 7,200 Rooms / December 2010

Formosa International Hotels Corporation to Acquire Regent Luxury Hotel Brand From Carlson and The Rezidor Hotel Group AB; Formosa Plans to Grow Regent Brand with New Luxury Concept in Key Global Markets / April 2010

Carlson Hotels Adds 92 Hotels in 2009; Total Portfolio Totals 1,058 Hotels with 160,000 rooms in 77 Countries / January 2010

Carlson Hotels Adds 33 New Properties Spanning 13 Countries in the Second Quarter of 2009 / July 2009

Carlson Hotels Worldwide Adds 110 Hotels to its Five-brand, Global Portfolio in 2005; Systemwide Revenues Reaches USD$6 Billion / January 2006

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