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Carlson and Rezidor Establish the Carlson Rezidor Hotel Group with
Goal to Generate $400 Million in Additional Revenue by 2015


MINNEAPOLIS and BRUSSELS (Jan. 18, 2012)
– Carlson, a global hospitality and travel company, and The Rezidor Hotel Group, one of the fastest growing hotel companies in the world, today announced that they have established the Carlson Rezidor Hotel Group. While the legal status and ownership structure of Carlson and Rezidor remain the same, the Carlson Rezidor Hotel Group will pursue the global alignment and management of its brands, the ambitious development of its revenue generation engines, global purchasing opportunities, and people development on a global basis. Commercial activities will be conducted under the Carlson Rezidor Hotel Group name, irrespective of geographies.
 
“Carlson and Rezidor have a long, common history and have grown together over the past 17 years,” said Hubert Joly, president and chief executive officer, Carlson. “Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders.”
 
“The goal of this development is to generate more attractive financial returns for the owners and greater value for all shareholders, to be perceived by business partners around the world as one global hotel company, to offer more compelling and consistent value propositions to the guests, and to offer global career and development opportunities to the staff,” said Kurt Ritter, president and chief executive officer, Rezidor.

The Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups, with a portfolio of more than 1,300 hotels, a global footprint covering 80 countries, and a powerful set of global brands (including Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®).

Through a number of concrete revenue generation initiatives, the Carlson Rezidor Hotel Group aims to generate more than USD 400 million in additional revenue and a RevPAR Index increase of more than 9 points by 2015. These initiatives include a reinforced global sales team; unique revenue optimization tools; partnership projects with travel intermediaries, including Carlson Wagonlit Travel; and the rapid growth of Club CarlsonSM, the group’s successful loyalty program. The group will pursue the global alignment and management of its brands to ensure that its guests enjoy a compelling and consistent value proposition around the world. Joint purchasing activities entail the development of competitive sourcing agreements, especially for high-spend and business-critical categories.

Global people development programs also will help the Carlson Rezidor Hotel Group fulfill its ambition to be the number one hospitality company to work for.

A global steering committee has been established to oversee these value creation areas and the development of the Carlson Rezidor Hotel Group. It is co-chaired by Joly and Ritter.

The chosen logo of the Carlson Rezidor Hotel Group symbolizes several key elements: the combination of the Carlson name and the Rezidor name highlights the nature of the relationship, i.e., that of a partnership; and the Carlson symbol on top of the logo represents important values such as relationships, heritage, innovation and service.

The group’s new website, www.carlsonrezidor.com, will launch Feb 1.

About the Carlson Rezidor Hotel Group
The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 80 countries, a powerful set of global brands (Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

The Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
http://www.carlson.com; http://www.rezidor.com

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Contact:

Joan Cronson or Ben Gardeen
Carlson Rezidor Hotel Group
 +1 (763) 212-1418 or +1 (763) 212-8129
 [email protected] or [email protected]

Christiane Reiter or Renu Snehi
Carlson Rezidor Hotel Group
+32 2 702 9222 or +32 2 702 9241
[email protected] or [email protected]


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Rezidor to Debut in Qatar with the Q3 2012 Conversion of the Ramada Plaza Doha to the 583-room Radisson Blu Hotel, Doha / January 2012

Rezidor Hotel Group Undergoes Corporate Reorganization Separating Responsibilities for Core Brands and Creating New Area Structures for Europe, the Middle East and Africa / January 2012

Rezidor Debuts in the Country of Georgia with the Opening of the 168-room Radisson Blu Hotel, Batumi / December 2011

Rezidor to Open Hotel Missoni Mauritius Near Baie du Cap on the Island of Mauritius; The 80-suite Property is Set to Open in 2014 / December 2011

Wenaasgruppen Partners with Rezidor to Open Two New Hotels in Oslo, Norway - The 135-room Radisson Blu Hotel, Oslo Alna and the 208-room Park Inn by Radisson Oslo Alna / December 2011

Rezidor Hotel Group to Open 500-room Radisson Blu Resort & Congress Hotel in Sochi, Russia in Q1 2013 / December 2011

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Rezidor to Open the 180-room Park Inn by Radisson Petrozavodsk in Russia Owned by Piter Concern / November 2011

Rezidor to Open the 138-room Park Inn by Radisson Milan Malpensa in Italy Through a Rebranding of the Grand Hotel Milan Malpensa / November 2011

Rezidor to Open the 152-room Radisson Blu Hotel, Athens in Greece Through a Rebranding of the Athens Park Hotel / November 2011

Rezidor to Open the New-build 150-room Park Inn by Radisson Amsterdam Schiphol in Q3 2012 / November 2011

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Rezidor Hotel Group and Esta Holding to Develop The Park Inn by Radisson Donetsk in Ukraine / October 2011

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Rezidor Hotel Group to Open the 369-room Park Inn Trysil Mountain Resort in Norway / August 2011

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Rezidor Hotel Group to Open 133-room Radisson Blu Golden Horn Hotel in Istanbul in the First Quarter of 2013 / June 2011

Rezidor Hotel Group to Open the 235-room Park Inn London Wembley First Quarter 2012 / June 2011

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Kurt Ritter to Remain Rezidor Hotel Group's President & CEO / April 2011

Rezidor Hotel Group Opens 169-room Hotel Missoni Kuwait in the Shopping District of Kuwait City / March 2011

Rezidor Hotel Group to Build Their 10th Hotel in West Africa: The Radisson Blu Hotel, Accra in Ghana / January 2011

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