Hotel Online
News for the Hospitality Executive


Hilton Garden Inn Embarks On Brand-Wide Lobby Revitalization;
Secures Strong International Pipeline with Nearly 50 Projects
Planned in Emerging Markets

Memphis, TN – September 2011Hilton Garden Inn, the global brand of award-winning, value-focused and dependable hotels, today announced an innovative lobby refresh initiative across the entire portfolio of hotels. Dubbed internally as “Project Grow,” the plan reflects an update to properties to unify the Hilton Garden Inn brand by the end of 2013, which continues to grow both in the Americas and throughout the globe. With nearly 50 new projects planned or opening in emerging markets outside of the Americas over the next three years, including Turkey and China, the Hilton Garden Inn brand looks to establish global presence while updating and unifying current builds.

“We’ve re-imagined the Hilton Garden Inn pavilion, taking the lobby from a place of transaction, to a place of interaction for our guests,” said Adrian Kurre, Global Head, Hilton Garden Inn. “The new layout and nature-inspired design allow us to visually tell the Hilton Garden Inn story and creates a new paradigm for how our team members engage and serve our guests.”

The two pilot locations have seen an immediate benefit from the new design. At the Hilton Garden Inn Twinsburg, Ohio, guest loyalty scores rose almost 10 points, while the hotel’s food and beverage revenue increased almost 400 percent after the implementation of the new design.

Most changes in the new design are FF&E (Furniture, Fixtures & Equipment)-based with minimal structural change. Hotels will implement one of two scenarios based on their prototype build, along with tailored design colors, patterns and finishes. Key features of the lobby refresh initiative include:
  • Open flow for more guest socialization and interaction, inviting guests to relax, linger and enjoy the Garden Pavilion
  • Cabana draperies in the cupola area, as well as signature pendant lighting and lanterns evoking the spirit of a garden party
  • Planters with live interior plants create a garden atmosphere
  • Signature garden cart and garden table showcase the hotel’s food & beverage offerings
  • Communal breakfast and bar tables and signature seating serving as social and meeting spaces throughout the day
  • Focal pieces above the fireplace featuring signature artwork exclusive to Hilton Garden Inn
The Project Grow initiative will be rolled out beginning early 2012, and with most hotels targeted for implementation by the end of 2013. This schedule allows for a consistent brand identity to all Hilton Garden Inn hotels and links existing hotels closer to the most recent Prototype 7.0 design.

International Expansion Remains a Brand Focus in 2011 and Beyond
While Hilton Garden Inn has a vibrant domestic presence with nearly 500 hotels open in the Americas, the brand’s focus for 2011 and beyond is driving international expansion. The brand expects to have almost 50 new international hotels open by the end of 2013, focusing on emerging markets such as Turkey and China.

“There is tremendous growth potential abroad for the Hilton Garden Inn brand, and we’re expediting development in key markets to establish our international footprint. Travelers recognize and trust the Hilton name, providing a sense of familiarity not only for travelers, but franchisees and owners as well,” Kurre said. “Hilton Garden Inn is scheduled to open 14 hotels in Turkey by 2012, and just recently opened our first property in South America, the Hilton Garden Inn Santiago Airport, Chile.”

A sampling of Hilton Garden Inn hotels set to open in late 2011 and 2012 include:


  • Hilton Garden Inn Istanbul/Golden Horn (4th Quarter, 2011)
  • Hilton Garden Inn Mardin (4th Quarter, 2011)
  • Hilton Garden Inn Diyarbakir (4th Quarter, 2012)
  • Hilton Garden Inn Istanbul Ataturk Airport (4th Quarter, 2012)
  • Hilton Garden Inn Shaoxing (2nd Quarter, 2012)
  • Hilton Garden Inn Sofia Airport (2nd Quarter, 2012)
  • Hilton Garden Inn Frankfurt Airport (1st Quarter, 2012)
  • Hilton Garden Inn Gurgaon Baani Square (2nd Quarter, 2012)
  • Hilton Garden Inn Panama City Downtown (1st Quarter, 2012)
  • Hilton Garden Inn Rzeszow (4th Quarter, 2011)
  • Hilton Garden Inn Warsaw-Mokotow (4th Quarter, 2012)
  • Hilton Garden Inn Doha Al Sadd (4th Quarter, 2012)
  • Hilton Garden Inn Krasnodar (1st Quarter, 2012)
  • Hilton Garden Inn Yaroslavl (3rd Quarter, 2012)
  • Hilton Garden Inn Ul’tanovsk (4th Quarter, 2012)
Saudi Arabia
  • Hilton Garden Inn Riyadh Al Muroj (4th Quarter, 2012)
  • Hilton Garden Inn Seville (3rd Quarter, 2012)
  • Hilton Garden Inn Davos (4th Quarter, 2012)
About Hilton Garden Inn
Hilton Garden Inn is the award-winning, value-focused and dependable hotel brand guests can count on to ensure they have everything they need to find success on the road. From our oh-so-comfortable Garden Sleep System® bed to complimentary Wi-Fi Internet access in all guestrooms, count on Hilton Garden Inn to support its guests on their roads to success, through a trusted and appreciative experience forging a loyal relationship. Whether on the road for personal or business reasons, Hilton Garden Inn offers the reliable amenities and services for guests to sleep deep, stay fit, eat well and work smart while away from home. For more information about our locations around the globe, visit or call 1-877-STAY-HGI.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit or connect with Hilton Worldwide at

Dawn Ray
(901) 374-5954

Rachel Shell
(310) 312-2265  

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: The 210-room Hilton Garden Inn Istanbul Golden Horn Opens in Turkey / September 2011

The 167-room Hilton Garden Inn Tuxtla Gutierrez Opens in Chiapas, Mexico / September 2011

144-room Hilton Garden Inn Santiago Airport Opens in Chile / June 2011

Grupo Zarate S.A. and Hilton Worldwide Enter Management Agreement for New-Build Hilton Garden Inn Zarate in Argentina's Buenos Aires Province / June 2011

Hilton Worldwide Names Haitham Matter As Regional Vice President of Sales for Middle East & Africa, Eastern Europe, Turkey & Russia / May 2011

Kristin Campbell Joins Hilton Worldwide as Executive Vice President and General Counsel / May 2011

Hilton Worldwide Names Anne Marie Chua as Director, Corporate Communications, Asia Pacific / May 2011

Hilton Worldwide and Eros Group Sign Management Agreement for Two Hotels in India, the 173-room Hilton New Delhi Mayur Vihar and 196-room DoubleTree by Hilton New Delhi Mayur Vihar, Tripling Hilton's Presence in India / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the United Arab Emirates with 126-key DoubleTree by Hilton Ras Al Khaimah / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the Middle East with 172-room DoubleTree by Hilton Aqaba in Aqaba, Jordan / April 2011

DoubleTree by Hilton Opens 214-room DoubleTree by Hilton London–West End Operated by Southhampton Row Hotel LLP and Managed by Crimson Hotel Group / March 2011

Hilton Worldwide Signs Franchise Agreement with Tehelne Pole a.s. for New-Build 120-room DoubleTree by Hilton Bratislava in Slovakia’s Capital City, Bratislava / February 2011

Hilton Worldwide Signs Two Management Agreements with China’s Zhejiang Jiacheng Holding Group for Conversion Project 137-room Hilton Garden Inn Shaoxing and New-Build 296-room DoubleTree by Hilton, Shaoxing County / February 2011

Hilton Worldwide Appointed by TCC Land Group to Manage Two Properties in Bangkok, Thailand; a New Build 287-room Hilton Hotels & Resorts Hotel and a Conversion/Rebrand as a 182-room DoubleTree by Hilton Hotel / February 2011

Hilton Hotels & Resorts Enters Manhattan's Fashion District with the Reflagging of 280-room Fashion 26 as Hilton New York Fashion District / February 2011

Hilton Worldwide Signs Management Agreement With Bin Otaiba Investment Group for the 259-Room Hilton Sharjah, a Conversion Property in the UAE, Scheduled To Open Q4 2011 / February 2011

Hilton Worldwide Signs Management Agreement with Silhouette Island Resort Limited for 111-villa Hilton Seychelles LaBriz Resort & Spa, a Conversion Property, Schedueld to Open March 2011 / December 2010

London & Regional Partners Limited Opens the 177-room Doubletree by Hilton, Novosibirsk Russia; A Strategic Development Alliance with Hilton Worldwide Expects to Add 25 Hilton Branded Hotels Across Russia / October 2010

Hilton Hotels and London & Regional Properties Limited Enter a Strategic Development Alliance Expected to Build Approximately 25 Hotels Across Russia; To Open in 2008, the First Doubletree by Hilton Branded Hotel in Novosibirsk, Russia’s Third Largest City / April 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.