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White Paper from Travel Industry Experts Provides Insight
into Targeted Marketing and Meeting Consumers’ Needs

MCLEAN, VA (June 27, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) and VIZERGY recently released a white paper, “Engaging Online Travel Shoppers Through Integrated Marketing,” authored by Tim Peter of Tim Peter & Associates.

The paper, which explores utilizing integrated marketing to identify the best target audiences online, provides an in-depth look at why travel marketers should move away from a singular focus on campaigns toward a more integrated marketing approach.

“With the variety of online channels available today to consumers, travel marketers must take a step back and look at both the opportunities and challenges they face in such a saturated space,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “‘Engaging Online Travel Shoppers Through Integrated Marketing’ offers industry executives insight into identifying the right channels frequented by their key demographics."

Additionally, the white paper addresses best practices for integrated marketing, including:
  • Establishing cross-functional teams
  • Defining appropriate goals
  • Matching consumer-preferred channels to defined goals
  • Focusing on the right success measures
The white paper can be found online by visiting
and was also distributed in conjunction with HSMAI’s Revenue Optimization Conference in Austin, Texas, on June 20.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, Facebook, Twitter and YouTube


VIZERGY® is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry.  VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, email marketing, reservations services and social media strategies that help hoteliers turn their website into their most effective distribution channel.  Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success. For more information on VIZERGY and its services, please visit, call William Bellis at 904.389.1130 Ext. 171 or email Join us on Facebook and Twitter.


Lindsay Stout, Edelman

Jenna DiMaria, Edelman

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Also See: HSMAI Introduces New, Cutting-Edge Event - MEET℠: Meetings, Events, Education, Technology / June 2011

Winners From Twelve Categories were Honored at the First Ever HSMAI European Travel Marketer Awards 2011 / June 2011

The Hospitality Sales & Marketing Association International (HSMAI) Unveils Rebranding with New Logo Illustrating the Association’s New Mission and Focus with a Commitment to Sustainable Hotel Revenue Growth / May 2011

HSMAI Declares New Mission and Names 2011 Board Of Directors & Executive Committee; Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business / February 2011

HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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