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News for the Hospitality Executive |
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| MCLEAN,
VA (April 4, 2011) – The global division of the
Hospitality Sales and Marketing
Association
International
(HSMAI), the world’s leading professional hospitality association,
recently inducted
a third region. The Asia Pacific region joined Europe and the Americas
as part
of the worldwide HSMAI network, after Global and chapter leadership
signed a
Regional Affiliation agreement on a recent trip throughout Asia. As the deal was inked, the organization simultaneously signed three chapter charters in the region: Australia, Southeast Asia, and Greater China. In order to develop a region, HSMAI Global requires at least three chapters from a minimum of three countries join together. “Our expansion into the Asia Pacific region offers our organization and its members the tremendous opportunity to gain additional global connections and insights from across the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our growth efforts in the region will continue to develop with the rising number of professionals looking for education and support within the hospitality and travel industry.” During the trip, leadership also met with an Organizing Committee to discuss chartering a new chapter in Thailand. “After meeting face-to-face with leadership from across the Asia Pacific region, the global team gained a deeper understanding of the challenges each area faces, as well as their goals for the remainder of 2011 and the future,” said Bernadette Dennis, managing director of HSMAI Asia Pacific. “The organization’s expansion into the Asia Pacific region confirms HSMAI’s commitment to providing hospitality professionals around the world with the best resources to achieve sustainable revenue growth.” The leadership for the newly-added region includes:
About HSMAI HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI's Americas Region, headquartered in McLean, VA, consists of 40 chapters in three countries. HSMAI's European Region, headquartered in London, consists of national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, includes chapters in Australia, Southeast Asia, and Greater China. Visit www.hsmai.org for more information. |
| Contact: Jenna DiMaria Edelman 407-377-6867 [email protected] |