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HSMAI Global  Inducts Asia Pacific Region Welcoming Three New Chapters;
Australia, Southeast Asia and Greater China

MCLEAN, VA (April 4, 2011) – The global division of the Hospitality Sales and Marketing Association International (HSMAI), the world’s leading professional hospitality association, recently inducted a third region. The Asia Pacific region joined Europe and the Americas as part of the worldwide HSMAI network, after Global and chapter leadership signed a Regional Affiliation agreement on a recent trip throughout Asia.
As the deal was inked, the organization simultaneously signed three chapter charters in the region: Australia, Southeast Asia, and Greater China. In order to develop a region, HSMAI Global requires at least three chapters from a minimum of three countries join together.
“Our expansion into the Asia Pacific region offers our organization and its members the tremendous opportunity to gain additional global connections and insights from across the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our growth efforts in the region will continue to develop with the rising number of professionals looking for education and support within the hospitality and travel industry.” During the trip, leadership also met with an Organizing Committee to discuss chartering a new chapter in Thailand.
“After meeting face-to-face with leadership from across the Asia Pacific region, the global team gained a deeper understanding of the challenges each area faces, as well as their goals for the remainder of 2011 and the future,” said Bernadette Dennis, managing director of HSMAI Asia Pacific. “The organization’s expansion into the Asia Pacific region confirms HSMAI’s commitment to providing hospitality professionals around the world with the best resources to achieve sustainable revenue growth.”
The leadership for the newly-added region includes:
  • Australia Chapter President – Jackie Douglas, Manager, Online Customer Experience, Qantas Airways
  • Southeast Asia Chapter President – Andrew Chan, CEO, TMS Asia Pacific
  • Greater China Chapter President – Carmen Lam, Vice President of Marketing & Sales,  Melco Crown Entertainment
  • Bernadette Dennis, Managing Director, HSMAI Asia Pacific
As the largest and most dynamic global hospitality sales and marketing membership organization, HSMAI aims to continuously build its hospitality and travel education support system and resources for professionals around the world.
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI's Americas Region, headquartered in McLean, VA, consists of 40 chapters in three countries. HSMAI's European Region, headquartered in London, consists of national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, includes chapters in Australia, Southeast Asia, and Greater China. Visit for more information.

Jenna DiMaria
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