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Former WIRED Magazine Managing Editor, Peter Leyden, to Discuss
 "The Next Tech Paradigm Shift" During HITEC 2011; Presentation
will Focus on Changes in New Media and Technology

AUSTIN, TEXAS, USA (April 4, 2011) – Addressing the most complex challenges in the 21st century, former Managing Editor of WIRED Magazine Peter Leyden speaks on "The Next Tech Paradigm Shift " during the Tuesday, June 21 general session of the 2011 Hospitality Industry Technology Exposition and Conference (HITEC®) . HITEC 2011 is June 20-23 at the Austin Convention Center in Austin, Texas.

Leyden's presentation focuses on developments in new media and technology, and how these changes affect everyone. He touches on telecommunications, biotechnology and energy, as well as new media and the trend toward collaboration and engagement in regard to Apple, Google and social media avenues.

"Mr. Leyden is a big picture thinker who delivers insights attendees need to know to succeed in the 21st century," said Frank Wolfe, CAE, CEO of HFTP. "By drawing connections among complex issues like technology, the economy, politics, demographics and energy, attendees will leave the session with a fresh perspective of what the future might hold for technology."

Peter Leyden is CEO of Next Agenda, an innovative Silicon Valley start-up whose mission is to help solve some of the biggest, most complex challenges of the 21st century.  Leyden is the co-author of two books on megatrends: The Long Boom and What's Next? Also a respected journalist, he served as a Newsweek special correspondent in Asia, and now frequently appears as a commentator and analyst in the media, discussing trends and technology.

A future trends and technology expert, he began his career as the managing editor of the original WIRED magazine, and at the center of the Global Business Network's pioneering think tank on the future. Leyden recently served as director of the New Politics Institute, a think tank helping those in politics understand the transformation in new media and in the demographics of the United States.

HITEC 2011 is the world's largest hospitality technology exposition and conference. It offers attendees essential education, access to experts and hospitality technology vendors, the opportunity to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

Attendee registration and the  Housing Bureau are now available on the web site. Visit for complete information about all conference and exhibition events, including the conference schedule, a list of exhibitors, a map of the exhibit hall and the most current HITEC news.

For more information about HITEC, contact the HFTP Meetings & Special Events Department at, (800) 646-4387 or +1 (512) 249-5333.

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC — founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology — the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.


Katy Walterscheidt
Public Relations & Social Media Manager
Hospitality Financial and Technology Professionals (HFTP) 
11709 Boulder Lane, Ste. 110 | Austin, TX USA 78726-1832
Ph: +1 (512) 249-5333 | (800) 646-4387 (US) x27
Fx: +1 (512) 249-1533| | |  

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