LONDON (March 4, 2011) – DoubleTree by Hilton has unveiled its latest addition to the brand with the opening of the DoubleTree by Hilton London-West End. Formerly the Bonnington Hotel and latterly the Park Inn London, Russell Square, the upscale, full-service hotel has placed the finishing touches on a multi-phase renovation project and enjoys an enviable location between the City of London and popular West End attractions. The 214-bedroom hotel is operated by Southampton Row Hotel LLP, under a franchise license agreement with a subsidiary of Hilton Worldwide and managed by Crimson Hotel Group.

The Doubletree by Hilton London-West End is ideally situated in London's historic Bloomsbury district, between Holborn and Russell Square underground stations. The full-service hotel is adjacent to the British Museum and within walking distance of top attractions such as Covent Garden and the West End.  St. Pancras International Station is a short walk from the hotel and both Heathrow International (LHR) and Gatwick (LGW) airports are easily accessible by tube, rail and bus, making it the perfect place to stay for business and leisure travellers alike.

“With so many world-class events scheduled in London during the next several months, we are delighted to introduce another outstanding DoubleTree by Hilton in Central London and our eighth property in the United Kingdom,” said Rob Palleschi, global head for DoubleTree by Hilton.  “The unveiling of the DoubleTree by Hilton London–West End highlights the continued potential to competitively grow our brand in a variety of locations around the world, thereby enabling us to provide an extensive range and choice of premier accommodations to our customers wherever they travel.” With its beautiful Edwardian façade, the DoubleTree by Hilton London-West End retains its historic charm without sacrificing modern convenience. The hotel’s 214 guest rooms, suites and executive accommodation feature pampering bath amenities, generous work surfaces, LCD TVs, wireless high-speed internet access and the brand’s signature Sweet Dreams by DoubleTree sleep experience bedding.
 
The DoubleTree by Hilton London–West End features 12 flexible conference rooms and a contemporary board room, ideal for business meetings, conferences, banquets, weddings, cocktail parties and satellite conferencing. The hotel’s 248 sqm. ballroom can seat up to 200 guests reception-style. A 24-hour, on-site business centre provides a variety of essential support services and each meeting room features the latest in audio/visual equipment and communications technology.

After a day's business or sightseeing, Bar 92 at the DoubleTree by Hilton London–West End offers a relaxed atmosphere in which to enjoy a light bite whilst catching up with news or sporting events on the bar’s TV screens, or evening cocktails with friends, family or colleagues. The Level Restaurant within the Doubletree by Hilton London-West End is a chic venue for socialising with friends or business associates. An innovative and exciting international menu is complemented by the eclectic ambience of this vibrant and stylish restaurant. The brand’s extensive DoubleTree Breakfast also is served daily in the restaurant and guests have access to in-room dining 24 hours a day.

The DoubleTree by Hilton London-West End allows guests to keep fit while they travel, courtesy of the hotel’s complimentary Fitness Centre by Precor®. The Fitness Centre features the very latest in cardio and resistance equipment.  Hotel guests also benefit from a concierge service, internet kiosks, laundry/valet service, safety deposit box and an executive lounge.

Aly Kassam, director of the Crimson Hotel Group says: “I am delighted to announce the rebranding of our iconic Russell Square property to the DoubleTree by Hilton London-West End. We are very excited to work with DoubleTree by Hilton and Hilton Worldwide on this project and we believe there has never been a better time to invest in hotels in London as we believe the tourism industry in the capital is set to improve further. We have transformed our hotel into a luxurious, yet affordable retreat in the heart of the capital which makes it ideal for both business and leisure travellers."

DoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels, with a fast-growing network that spans more than 240 hotel and resort locations around the world. The upscale, full-service hotel brand has seen remarkable growth since its European introduction in the spring of 2008 with 18 DoubleTree by Hilton hotels now open in eight countries across Europe.

Set in the heart of the stylish and historic Bloomsbury district, the hotel’s address is 92 Southampton Row London WC1B 4BH, United Kingdom. For more information about the DoubleTree by Hilton London-West End, please contact your preferred travel professional, visit www.doubletree.com or contact the hotel directly at +44 (0) 20 7242 2828.

About Crimson Hotel Group
Crimson Hotel Group is an independently owned hotel company set up in 1995 that currently owns and manages 12 hotels under franchise agreements, with some of the leading global hotel companies across three countries – UK, Portugal and the UAE. The company continues to grow with the addition of four properties during the last two years. The Doubletree by Hilton London-West End hotel is part of a franchise agreement between Crimson Hotel Group and Hilton Worldwide. For further information about Crimson Hotel Group and future developments visit www.crimsonhotels.com

About DoubleTree by Hilton
With a growing collection of contemporary, upscale hotels in more than 240 gateway cities, metropolitan areas and holiday destinations worldwide, DoubleTree by Hilton’s distinctively designed properties provide true comfort to today’s business and leisure travellers.  From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward programme, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them. To make reservations at any DoubleTree by Hilton hotel, travellers can visit www.doubletree.com or call 00800 2222 8733 in the UK

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.  For 92 years, Hilton Worldwide has been offering business and leisure travellers the finest in accommodation, service, amenities and value.  The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.  The company also manages the world-class guest reward programme Hilton HHonors®.  For more information about the company, visit www.hiltonworldwide.com.