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Brayford Hotels and Hilton Worldwide Offer First Look at New Build
115-room Doubletree by Hilton in Lincoln, United Kingdom

LINCOLN, UK -- 21 March, 2011
-- Developer Brayford Hotels has officially unveiled the designs for the DoubleTree by Hilton hotel, which is currently being built on Brayford Wharf North in Lincoln.  Brayford Hotels Directors Richard Farrar, Leigh Hall and Dean Wann are looking forward to the hotel’s completion and plan to welcome guests towards the end of 2011. In the meantime, the developers are keen to share their vision for what will be the region’s premier upscale, full-service hotel establishment.
The new DoubleTree by Hilton Lincoln has been envisioned by developers to become an outstanding social gathering place for the community.  Highlighted by a scenic rooftop bar and contemporary restaurant, which visitors will be able to access via a panoramic glass lift, the stylish hotel also will offer more than 500m² of flexible, contemporary meeting and events space including a ballroom with a capacity of up to 300 guests, theatre style.
Of the 115 modern and well-appointed guest rooms at the DoubleTree by Hilton Lincoln, 17 have been designed as spacious studio suites, each with a balcony and views of either the Brayford Pool or the Lincoln Cathedral. All guest rooms will feature both work desk and lounge space with flat-screen TVs and wireless internet access.  The hotel also will offer guests a state-of-the-art fitness centre and onsite car park.

Farrar, Hall and Wann were keen to ensure the hotel is in keeping with its surroundings and the heritage of the site it occupies, which was once home to one of the city’s electricity substations. As well as retaining the original door to the substation and the plaque commemorating its official opening in 1910, the architects have smartly incorporated wood and metal into the hotel’s designs to reflect Lincoln’s industrial past and create a modern and welcoming environment for its hospitality future.
Because of the hotel’s location on the edge of the Brayford Pool, the hotel’s design also has been inspired by curved shapes and corridors with flowing lines to mirror the movement of the water.
“The DoubleTree by Hilton Lincoln will be a design-led, aspirational hotel,” explained Hall. “Not only will it be a first for Lincoln, but it also represents one of the first, purpose-built DoubleTree by Hilton hotels in the U.K.”
Hall also commented, “Our aim with this hotel design is to create a luxurious and welcoming space, which is contemporary, but still in keeping with the surrounding landscape and architecture. When complete the DoubleTree by Hilton Lincoln will boost the city’s offering to tourists and provide a world-class hotel facility for both residents and businesses to enjoy.”
For more information about DoubleTree by Hilton, Lincoln please visit
About DoubleTree by Hilton Hotels
With a growing collection of contemporary, upscale accommodations in more than 240 gateway cities, metropolitan areas and vacation destinations worldwide, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travelers.  From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.  To find out information about any DoubleTree by Hilton hotel, travelers may visit our website at or contact their preferred travel professional.  
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.  For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value.  The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.  The company also manages the world-class guest reward program Hilton HHonors®.  For more information about the company, visit


Kate Strawson
Shooting Star PR for DoubleTree by Hilton Lincoln
+44 (0) 1522 528540
Thomas Wingham / Cat Hamilton
DoubleTree by Hilton Brand Public Relations
+1 818 326 8516 (US) / +44 (0) 20 8767 6864 (UK) /

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Also See:
Brayford Hotels and Hilton Worldwide Through Franchise Agreement to Build New 115-room Doubletree by Hilton in Lincoln, United Kingdom / May 2010

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