 Las Vegas (January 2011) – SkyWire® Media, an SMS Mobile Marketing company, today announced it is partnering with Boyd Gaming Corporation (NYSE: BYD) to provide its Mobile Suite of text messaging solutions to enhance Boyd Gaming’s nationwide player loyalty program, B Connected. “SkyWire® Media, Inc. has a history of success in the gaming, hospitality and lodging industries by providing tightly integrated mobile solutions that enhance the guest experience, improve operational efficiencies and generate substantial ROI,” says Thomas Castleberry, Chief Operating Officer for SkyWire® Media, Inc. Boyd Gaming has led the gaming industry in its adoption of mobile technology. Its smartphone app, B Connected Mobile, is the first multiproperty, loyalty program-based application available on three mobile platforms – iPhone, Android and iPad. In order to reach those customers who don’t use B Connected Mobile, Boyd Gaming will use SkyWire’s text messaging technologies. Boyd Gaming will use Coupon Connect™ by SkyWire to deliver profile-driven mobile coupons designed to encourage increased customer loyalty and activity. This product will allow Boyd Gaming to alert customers to new offers, or to send other news and information to B Connected members. Coupon Connect™ integrates directly with Boyd Gaming’s MICROS® 9700 Point of Sale, making coupon redemption seamless to guests at all venues while providing detailed reports about customer activity and preferences. "We wanted an integrated solution that would allow us to extend the benefits of our B Connected loyalty program to mobile devices unable to use B Connected Mobile," said Brian Best, Corporate Director of E-Commerce for Boyd Gaming. “SkyWire Media’s Mobile platform allows us to reach those customers, further expanding our leadership in the use of mobile technology.” About SkyWire® Media -- (www.skywiremedia.com) -- SkyWire Media, Inc. develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media’s Customer Connect™ solutions suite is designed to reduce marketing costs generate revenue and enhance guest service. Customer Connect’s modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘skywire’ to 21691, visit www.skywiremedia.com or contact sales (866)-514-5888 |