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SkyWire Media, Inc. Acquires Intellectual Property Assets of Intermagine


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Las Vegas, NV (January 7, 2011) – SkyWire® Media, an SMS Mobile Marketing company, has acquired the intellectual property assets from Intermagine, LLC.  The assets apply to the mobile hospitality sector and will compliment and expand SkyWire’s current suite of products.  The technology acquisition was coupled with the hiring of Intermagine’s CTO, Tony Caporicci, who will serve as SkyWire’s new Vice President of Mobile Strategies.
 
"Securing the interfaces of a hospitality network is an enduring process and SkyWire has been aggressive in obtaining these application programming interfaces. Now, with the rich mobile interfaces and engines that Intermagine has created, we offer a total solution," said Thomas Castleberry, SkyWire's Executive Vice President and COO. “Companies are looking for integrated offerings that can provide a social network while ensuring that data and transactions are compliant with security policies at resort properties. This acquisition will give customers and vendors a complete intelligent mobile solution while helping to reduce complexity and cost." added Castleberry. Thomas Castleberry has held various positions with MICROS Systems, Inc., most recently as General Manager. MICROS Systems, Inc. (NASDAQ: MCRS), headquartered in Columbia, Maryland, is the world's leading developer of enterprise applications serving the hospitality and specialty retail industries. “Intermagine’s hospitality solutions enable enterprise organizations to interface modern loyalty systems to mobiles and, with SkyWire’s communications infrastructure, SkyWire will continue to enhance the experience of those mobile-centric users connected to the services of those networks.” stated Randolph Brownell, the Chief Executive Officer of Intermagine.
 
For more than five years, customers have turned to SkyWire to automate the process of text messaging, determining their compliance with security policies, enforcing network access control, developing integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. The deal involves cash and stock but the terms were not disclosed.
 
Intermagine was formed in early 2010 by a small team based out of Virginia and Nevada which focused technology towards content management systems for mobile technologies. Since inception, the company has been involved in hospitality hosting, brand loyalty generation, game development and mobile user interfaces.
 
About Intermagine – ( www.intermagine.com) Intermagine develops content for mobile devices including the iPhone, iPad, Android, Windows mobile and Blackberry, leveraging the device utilities to enhance the user experience. Campaign result management and analytics, custom event development, game management, online memberships and loyalty platforms to virtual goods design and fabrication all of which are empowered Intermagine creativity. Intermagine mobile applications focus on return on investment as a business to mobile strategy through the use of 2D QR Codes, Microsoft Tags, Datamatrix symbols, Augmented Reality, the provisioning of generators and decoders, native or web based interfaces and analytics.  Intermagine provides custom solutions from strategy development through strategy management. For more information, log on to www.intermagine.com or call Jon Kann (540) 437-9397 ext. 01.
 
About SkyWire® Media -- (www.skywiremedia.com) -- SkyWire Media, Inc. develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media’s Customer Connect™ solutions suite is designed to reduce marketing costs generate revenue and enhance guest service. Customer Connect’s modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘skywire’ to 21691, visit www.skywiremedia.com or contact sales (866)-514-5888
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Contact:

Sean Heyl
 SkyWire® Media, Inc.
 702.515.7472 Ext. 133
  sheyl@skywiremedia.com

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Also See: Former MICROS Executive Joins Mobile Content Provider; SkyWire Media, Inc. Names Thomas Castleberry Executive Vice President and COO / October 2010

SkyWire Media® Partners with Hard Rock Hotel & Casino for SMS Text Marketing Initiative / September 2010
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