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Utell® Hotels & Resorts Celebrates 80 Years of Innovation

World’s Leading Hotel Representation Service Marks Unprecedented Anniversary
with Distinguished Additions to International Portfolio

SCOTTSDALE, DALLAS and LONDON (March 10, 2010) – The world’s largest and most experienced  hotel representation service, Utell® Hotels & Resorts, is celebrating 80 years of innovation for customers in 2010. This unprecedented anniversary is marked in the first  two months of 2010 by the addition of several distinguished international hotels to the Utell portfolio, which portend another 80 years of leadership success to be enjoyed by Utell’s customers.
Founded in 1930, Utell provides a comprehensive range of powerful, sales, marketing and distribution solutions for hotels worldwide. Chosen by more than 9,000 independent hotels and groups in over 130 countries, its portfolio includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Recent additions to the portfolio have included Israel’s first luxury hotel, the Dan Tel Aviv; Dublin’s contemporary-styled Morgan Hotel; the five-star Evergreen Laurel Taipei; Venice’s historic Giorgione Hotel; the picturesque Amber Tinapa in Nigeria; the new H10 London Waterloo; and the Thompson’s Sax Hotel in Chicago.
New signings have also extended to properties and groups switching to Utell from other representation companies to take advantage of Utell’s aggressive international sales presence and unrivaled marketing support programs.
“Utell has been selling and marketing hotels for longer than most in our industry have been alive,” said Ric Leutwyler, president of Utell Hotels & Resorts. “There are several lessons you learn in that time, and we’ve learned them all – from the importance of market-leading distribution and technology in marketing hotels, to the value of preferred business relationships with the organizations working with you to sell your hotels. As we embark on the next 80 years for Utell, it’s exciting to welcome new properties that will benefit from our extensive hotel representation experience, expertise and industry leadership.”
Utell members benefit from established and influential relationships with travel agents globally, valuable preferred agreements with major TMCs (travel management companies), online travel distributors, corporations and consortia groups, plus a comprehensive range of powerful business intelligence and Web services products. Each also leverages Pegasus Solutions’ market-leading reservations and booking technology services. Additionally, the exclusive Utell Planner empowers member hoteliers to identify, budget for and coordinate sales and marketing, including a searchable list of available opportunities, a corporate bid area allowing hotels to target specific corporations, and a corporate update area to track RFPs.
All 9,000-plus Utell member hotels are available on the global distribution systems (GDS) under Utell’s chain code UI, and at the dedicated travel agent Web site
About Utell® Hotels & Resorts
Utell Hotels & Resorts, part of Pegasus Solutions Inc, is the world’s leading hotel representation service providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors. Utell is chosen by more than 9,000 independent hotels and small groups in over 145 countries, and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Utell offers an unrivaled combination of 80 years’ experience representing hotels by delivering first class business generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Web site marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMC’s (travel management companies), corporations, online distributors and consortia groups. Visit for more information.

U.S. media contact: 
Ariel Herr
[email protected] 
Also See: The Pegasus View January 2010: Leisure Travelers Regain Confidence, Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels / March 2010

The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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