Carol Verret Consulting 
and Training
Training Seminars
Outrageous!   The Cure for the
Post Recession Blues!



March 9, 2010 - It’s almost spring and there are green shoots sprouting in gardens and the economy!  It’s time to shake off the deadly serious work attitudes we have adopted and be a little outrageous!   

Hotel sales, revenue management and every team member from housekeeping to the GM has become deadly serious about maximizing every opportunity and process as well as controlling costs right down to the last paper clip!   This is not a bad thing but we have forgotten how to lighten up.  Our customers and clients are also experiencing the post recession gloom! 

Call it Battle Fatigue, as one of my clients referred to it, or PTSD – post traumatic stress syndrome –is not an effective way to reprogram our brains for the innovation and creativity that will pull us out of this recession.    Every member of the team feels it, especially when hours have been cut or layoffs were necessitated. 

We read the research articles on the latest trends, we read all of the new developments in modifying processes – even the discussion group posts on social networks have become deadly serious.  While I am not devaluing the importance of these activities, sometimes we need to take our focus off the grindstone and shake it up!

How can we rally the troops as well as set ourselves apart from the million, gazillion other hotels making the same offers to our customers and bring a smile to the faces of the people we interact with every day?  

Outrageous Sales

The Web Site Scavenger Hunt. Our clients are sick of the same old pitch by 100 hotels to secure the only meeting they are booking for the next six months!   Engage them in something a little bit outrageous –make them smile! If you don’t’ have a web site independent of your franchise, do it on one of the social networks where you have posted pictures and info.  Set up a scavenger hunt for items or features in the photos such as name one item that shines a light on your meeting appears in picture number five (Answer:  the LCD projector) .  It doesn’t have to be long list of items.  Include a feature of one of the sales professionals profiles such as from which university did the DOS graduate.  Set a completion date and online ways that they can submit their answers.  Their reward is a special offer for their next meeting – that’s a creative way to post a special offer!

The FREE Meeting Lottery.   While some may object to this one due its ‘gambling’ connation, there are a lot of people out there playing the lottery!  If it is the GM that has an issue it probably is more about the FREE aspect.  Ask your meeting planners to enter their numbers online on your site, a social network site or on a form that you email to them for a chance to win a FREE meeting for up to ten people or a credit for the first ten people in larger meeting.   Make the form fun and colorful – not just a Survey Monkey form!  Put a time frame on it but don’t make it too restrictive.  Again, this is an opportunity to engage them and for them to have a little fun with a chance to get something in return.  The meeting planners will remember you even if they don’t win the lottery!! 

Outrageous Team Motivations

The Hotel Olympics.  We talk about team building exercises for group meetings how about some team building for our associates? What if we developed a medal competition for each department spread over a few days so as not to disrupt operations?    How about the Luggage Cart Relay – from the car to the front desk to the room and then reverse it.  Then we could have the Front Desk Check In Challenge –who can process a hypothetical check in the fastest and most accurately?  Then there’s the Towel Folding Contest in the laundry followed by the Cart Stock Competition for the housekeepers.   Get sales out of their box and have a Triple Sheet Bedding Contest for them.  Let your imagination run wild, give ‘medals’, reward with small gift cards.  Take some videos, post them on your web site or your hotel blog – your visitors to the site will smile! 

It’s Almost St Patrick’s Day! I bet you didn’t know that it was the first Shamrock Shakes campaign in 1970 that launched the Ronald McDonald’s House program for families of children receiving treatment in local hospitals.  So do some good and have some fun at the same time!  Shamrock shakes are only available for a few weeks every year leading up to St Patrick’s Day.  Instead of buying coffee for your department team, bring them some shamrock Shakes!  (No, McDonald’s didn’t pay me for this—I only wish they had!)

We all like to be around people and companies that make us smile – look at the creative ways Google changes up its logo!  This doesn’t make Google any less of a serious search engine in the same way that your clients and associates will not think less of you for loosening up a little bit!

Carol Verret Consulting and Training delivers sales training with an edge and measurable results as well as revenue management training that drives incremental revenue and market share.  She also provides consulting services in these areas.  She has provided keynotes and seminars both nationally and internationally to hotels, management companies and related associations as well as having articles published in national and international publications.  Check her out on the web site, the www.hotelsalesblog and on LinkedIn and Twitter.   She can be reached at (303) 618-4065 or at

Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
Web Site:
Also See: The Reset Button --- Innovation for Hotel Sales in 2010! / Carol Verret / February 2010
4 Changes in Consumer Behavior & The Revenue Opportunities for Hotels / Carol Verret / January 2010
Recession Lessons:  What Will Drive Hotel Sales & Revenue Management in 2010 / December 2009
4 Post Recession Shifts  in the Hotel Sales Environment; What You Need to Know for Success in 2010 / Carol Verret
The 20% Solution to Increased Market Share and Revenue / Carol Verret / October 2009
Managing Revenue by Market Segment – The Recovery Challenge for Sales and Revenue Managers / Carol Verret / September 2009
The Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode? / Carol Verret / August 2009
The New 'Tipping Points' in the Planners Decision Process - You May be Surprised! / Carol Verret / June 2009
The New Normal – What Does the New Normal Look Like for Hotel Sales and Revenue Management / Carol Verret / May 2009
The New Hotel Sales and Revenue Management Metrics - This Could save Your Job! / Carol Verret / April 2009
Back to Hotel Sales Basics: The Basics Have Changed Big Time!  / Carol verret / March 2009
Stimulate Hotel Revenue -- The Economic Stimulus Package Opportunities / Carol Verret / February 2009
2009 The Game Changer for Innovation in Hotel Sales Processes / Carol Verret / January 2009
Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn / Carol Verret / December 2008
‘Selling Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol Verret / October 2008
Habits of Highly Successful Hotel Sales People – Accelerated Sense of Urgency/ Carol Verret / September 2008
The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Economy / Carol Verret / August 2008
The Science of Hotel Sales* – The Benchmarking Imperative for Success in a Difficult Economy / Carol Verret / July 2008
Marketing & Revenue Management Plan 2009 - Succeeding in a Difficult Year / Carol Verret / July 2008
Tactics to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May 2008
All Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing / Carol Verret / April 2008
Contingency Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol Verret / March 2008
The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst / Carol Verret / February 2008
Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level / Carol Verret / January 2008
Habits of Highly Successful Revenue Managers Ramped Up for 2008 / Carol Verret / November 2007
Five Tips to Improving Hotel Customer Service with User Generated Reviews / Carol Verret / October 2007
Habits of Highly Successful Hotel Sales People – A Seismic Shift in 2008! / Carol Verret / September 2007
GMs – How User Generated Review Sites Can Make you a Better Manager! / Carol Verret / September 2007
Web 2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying About You? / Carol Verret / August 2007
“It’s not the big that eat the small, it’s the fast that eat the slow” -- Five Revenue Management Tactics for Independent Hotels / Carol Verett / June 2007
Developing New Hotel Business Using Client DNA / Carol Verret / May 2007
The Jigsaw Puzzle – The Fit of the Revenue Management and Internet Group Sales Pieces / Carol Verret / April 2007
Client DNA - The Gold Standard for New Business Development / Carol Verret / March 2007
The 'I Hate Cold Calls' Web Cast - The New Paradigm of Sales! / Carol Verret / February 2007
Hate Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol Verret / January 2007
Issues in Hotel Sales Training - Metics for Success / Carol Verret / December 2006
Is the Party Over?; The Challenge of Decreasing Hotel Room Demand / Carol Verret / October 2006
The Habits of Highly Successful Hotel Sales People Ramp Up for 2006! / Carol Verret / September 2006
Identifying the WIIFM Factor – The Essential of Hotel Sales Success / Carol Verret / August 2006
Revenue Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/ Carol Verret / July 2006
Feeding the Revenue Elephant; Hotel Revenue Management / Summer 2006
The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006
The "Tipping Point" - Touch Points Make a Difference in Customer Service Training / Carol Verret / April 2006
Selling Up! Taking Group Room Revenue to a New Level / Carol Verret / February 2006
Revenue Management 2006; The Risks and Rewards / Carol Verret /January 2006 
Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005
Habits of Highly Successful Hotel Sales People / Carol Verret / September 2005
Triple Witching Hour - The Marketing Plan, Revenue Management Strategy and RFPs for '06 / Carol Verret / August 2005
"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005
Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005
Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005
Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005
Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with  the Convenience of the Internet / Carol Verret / January 2005
Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
The GM'S Role in Revenue Management / Carol Verret / October 2004
Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
Leadership - General Managers Managing the Sales Process / Carol Verret  / October 2003
When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret  / July 2003
Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003
Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002
Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
The Rate Game - Playing to Win / Carol Verret / October 2002
The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001
Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001
How Soft Is Your Hotel's Economic Landing?  / Carol Verret / Aprl 2001
The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
Generation Y:  Motivating and Training a New Generation of Employees / Carol Verret / November  2000
Why Customer Service Seminars Don't Work / Carol Verret / October 2000
Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000 
FAT, DUMB AND HAPPY – The Seasonal Boom and  Bust Cycle / Carol Verret / August 2000
Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000 
Measuring Effectiveness of  Hotel Sales Departments / Carol Verret / June 2000
Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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